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From Home Furnishing Business
DeLandis Sleep Announces Launch of ‘Build Your Brand Bedding Studio’
December 21,
2025 by Karen Parrish in Business Strategy, Industry 
In response to growing demand for differentiated in-store mattress assortments, DeLandis Sleep, a reliable OEM and ODM partner known as the brand behind the brand for many retailers, has announced the launch of its new Build Your Brand Bedding Studio. This comprehensive program allows retailers to create exclusive private-label mattress collections with ease. The studio combines thousands of fabric options, customizable tailoring details, advanced cooling and antimicrobial technologies, and flexible build-to-order capabilities, giving retailers a turnkey path to higher margins and stronger brand identity. Many of the fabric options will be on display at the Winter Las Vegas Market, in B970.
“Retailers told us they wanted exclusivity, flexibility, and a story they could truly own,” said Ming Liu, vice president of DeLandis. “The Build Your Brand Bedding Studio delivers exactly that. It gives our partners the freedom to create products that look, feel, and perform in a way that represents their brand—not someone else’s.”
Retailers exploring private label gain access to an expansive library of thousands of fabric options, ranging from high-performance knits to richly textured wovens. The Build Your Brand Bedding Studio also offers fully custom color direction, allowing stores to match their mattresses to their brand identity, trend palettes, or regional design preferences. From subtle neutrals to bold statement shades, retailers can design a visual story that is distinctly their own. These exclusive design options also support margins of up to 65%, giving retailers a meaningful advantage.
Beyond textiles, the program provides a wide range of tailored aesthetic details that help define the character of each collection. Retailers can choose from multiple quilting patterns, panel configurations, and waterfall finishes, along with customizable piping accents in contrast or tonal colors. For those wanting true ownership on the sales floor, the program also supports specialized embroidery, enabling logos, monograms, or signature motifs to be incorporated directly into the final design.
To ensure a smooth development process, DeLandis offers sample builds that allow retailers to evaluate comfort, appearance, and construction before finalizing their assortment. The company’s fast prototyping and responsive revision cycle make it easy to fine-tune the look and feel of each model. Once a design is approved, DeLandis provides scalable production capabilities from its Houston, TX facilities, supporting everything from small regional programs to full national rollouts—ensuring that retailers of every size can bring a differentiated, exclusive line to market with confidence.
“Private label doesn’t have to be complicated,” said Joe DiCello, regional vice president of Delandis. “This program streamlines the entire process from concept to finished product, giving retailers meaningful customization and exclusivity. It’s designed to help them strengthen margins and differentiate their floor with something that elevates their brand, and something their customers can’t find anywhere else.”