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From Home Furnishing Business
MLILY USA Brings ‘Ultimate Dream Team’ to Las Vegas
January 19,
2026 by Karen Parrish in Business Strategy, Industry 
MLILY USA comes to Las Vegas Market this week spotlighting its ‘ultimate dream team’ sleep system in an all-new way for the domestic bedding producer. The strategy is designed to help retailers capture higher ticket averages, strengthen margins, and convert every customer visit—an increasingly critical priority amid the economic pressures on consumers today and post-holiday spending patterns.
The centerpiece of this strategy is the pairing of the new WellFlex ICE split-head mattress with the MS300 adjustable base, a duo engineered to meet the most common comfort challenges facing couples while elevating the overall sales opportunity. They are complemented by the introduction of the Sierra mattress topper, adding a plush comfort story to build the retail ticket.
“The continued narrative at retail now is that every door swing matters,” said Derek Leishman, national sales director for MLILY USA. “Retailers need solutions that resonate with consumers and inspire confidence in their purchase decisions, creating a willingness to invest. This comprehensive sleep system allows retailers to offer a unified wellness story, elevating the experience and satisfying modern comfort expectations while driving higher margins through strategic step-ups and attachment opportunities.”
The WellFlex ICE split-head design delivers independent upper-body adjustability on each side for reading, TV viewing, or reducing snoring, while the unified lower portion maintains shared, continuous support—offering both personalization and stability without the drawbacks of a center gap. What’s more, the WellFlex ICE mattress is engineered with Gel AeroFusion® memory foam infused with ActiveTemp™ PCM for adaptive cooling, contouring pressure relief, and consistent support—attributes that continue to rank at the top of consumer buying priorities and provide natural step-up talking points for sales teams.
The MS300 further enhances the selling story with head-and-foot articulation, a wireless remote, three massage modes with adjustable intensity, a built-in USB port, and tool-less assembly for quick setup. Its accessible price-to-feature ratio gives retailers a compelling upgrade path that resonates with consumers actively seeking wellness-driven home investments.
Also debuting this market to further support the selling story, the new Sierra topper gives retailers a high-margin attachment that can refresh an existing mattress or elevate a new one. The Sierra features a 2.5-inch dual-layer memory foam design with a smooth-touch quilted surface, cooling gel infusion to help regulate temperature, and breathable 3D mesh side panels that promote airflow and ventilation. Four corner bands keep the topper securely in place, offering a simple add-on that enhances comfort, improves consumer satisfaction, and increases average ticket value. The suggested retail price is $299, Queen size.
MLILY will welcome visitors to its Las Vegas showroom B-900, January 25-29, to experience its complete range of mattresses, adjustable bases, and accessories.