Daily News
From Home Furnishing Business
Purecare Forms Strategic Partnership with Eden Textile
December 15,
2025 by Karen Parrish in Business Strategy, Industry 
Purecare, a leader in premium bedding protectors, pillows and sleep wellness solutions, has formed a strategic partnership with Edmonton, Alberta-based Eden Textile to be its official distributor across Canada. The two companies are aligned in their goals to broaden market reach and deepen channel penetration.
While Eden Textile has plans to expand in retail, Purecare is intensifying its focus on the commercial sector, serving hospitality, healthcare and multi-unit housing environment. With Eden Textile’s nearly 80 years of experience in textile manufacturing and national distribution through e-commerce, brick-and-mortar and big-box channels, Purecare now has access to an established network and deep commercial expertise. The collaboration leverages Eden Textile’s strong presence in hospitality, pest-control and healthcare channels as a platform for Purecare’s commercial strategy focused on durability, hygiene and wellness.
Under the partnership, Eden Textile will begin distributing select Purecare products immediately, including the best-selling SoftCell® Chill Pillow, premium OmniGuard® Protectors, and the Cooling FRÍO® Protectors. Purecare sheet sets are slated to follow in a later phase. These products will be offered commercially through Eden’s network and available to consumers via the company’s e-commerce platform, Skylark + Owl Linen Co.
“Partnering with Eden Textile is a natural next step for Purecare’s commercial growth in Canada and their retail expansion strategy,” said Sarah Bergman, chief marketing officer and senior vice president of product development, Purecare. “Two leaders complementing each other’s expertise and aligned in goals make for a win-win collaboration.”