Couristan Celebrates 100 Years & Looks Forward to More

December 10, 2025  by Karen Parrish in Business Strategy, Industry   

Our residential business has never been stronger. We’re seeing renewed enthusiasm for broadloom and custom rugs that reflect a designer’s personal touch. It’s where our legacy of quality meets today’s culture of customization,” explains Len Andolino, who was appointed President in September 2024 following the passing of the company’s former President and CEO, Ron Couri, in early 2023.

“At Couristan, tradition and technology don’t compete—they complement,” says Len Andolino. “By maintaining a diversified product mix across machine-made and handmade area rugs, residential broadloom, and our custom rug program, we can serve our customers with the flexibility of today’s market demands.”

As Couristan enters its centennial year, the company is embracing its roots in handmade excellence while remaining at the forefront of design and innovation. Under the shared leadership of Chairman George G. Couri and President Len Andolino, Couristan is advancing its commitment to excellence with a focus on best-in-class materials, constructions, and product development across its handmade, machine-made, and indoor/outdoor area rug collections along with its residential broadloom and custom carpet programs.

Also, a key player in the company’s next chapter is Georgia Couri, a third-generation member of the Couri family, who serves as Director of Business Development and plays an active role across all facets of the business—ensuring the Couristan legacy continues with passion and purpose.

Handmade Heritage

Discerning consumers continue to seek the distinctiveness and lasting value that define Couristan’s handmade area rugs. Every piece tells its own story of patience and precision—from loom to room—woven with the care and character of the artisan’s hand. Beginning with the careful selection of premium yarns and the meticulous dyeing process, these pieces are shaped through centuries-old weaving traditions that connect past and present in every thread.

In 2025, Couristan deepened its commitment to this enduring art form by launching several new handmade collections, each a reflection of the company's roots and renewed creative spirit. The assortment spans approachable hand-tufted styles to sophisticated hand-woven and hand-knotted designs—modern heirlooms that honor age-old techniques while embracing today’s palettes, textures, and performance attributes. Accents of soft pink, deep indigo, and vibrant turquoise breathe new life into traditional motifs, while sustainable constructions in undyed wools and chunky, tactile finishes celebrate the raw beauty of natural fibers and the skill of the artisans behind them.

Couristan’s design and sourcing teams continue to collaborate closely with weavers around the world, traveling regularly to uphold quality standards, support generational weaving communities, and ensure each piece embodies Couristan’s hallmark balance of heritage and innovation.

“We’re bringing the past forward, honoring our heritage while charting a course for innovation, design, and meaningful connections with our customers,” Len Andolino explains.

Sustainability, Ethics, and Quality

All Couristan handmade area rugs comply with strict No Child Labor policies, verified through rigorous inspections. Eco-conscious materials and processes reflect the company’s century-long commitment to responsible manufacturing, ensuring every product is created with respect for people and the planet.

Within its Contract & Hospitality Division, Couristan upholds internationally recognized environmental standards—participating in Leadership in Energy and Environmental Design (LEED) projects, supporting the Carpet America Recovery Effort (CARE) recycling initiative, and offering products certified under the CRI Green Label Plus program for superior indoor air quality.

Across all divisions, Couristan continues to improve its environmental performance by monitoring compliance with regulatory standards, investing in cleaner technologies, conserving natural resources, and advancing recycling and waste-reduction efforts. These initiatives, combined with employee training and supplier collaboration, reflect the company’s enduring promise to operate with integrity while delivering products that exemplify quality, responsibility, and timeless design.

“Our legacy isn’t just in the area rugs, broadloom, and custom carpets we make, but in how we make them,” George G. Couri adds. “Doing things the right way has always been part of the Couristan fabric, and we maintain that ethos for the future.”

Looking Forward to the Next Century

With manufacturing centers, offices, and design studios across the globe, Couristan offers seamless service. Its New Jersey headquarters and state-of-the-art warehouses further support efficient worldwide distribution.

“A hundred years is a milestone, but for us, it’s also a beginning,” says George G. Couri. “As the nation approaches its 250th anniversary in 2026, it’s remarkable to reflect that our family business has been part of that American story for a full century. We’re still as curious and committed as our founders were — only now, we’re weaving that spirit into a new era of design.”