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From Home Furnishing Business
Coaster Fine Furniture Presents 2026 Strategic Product Plan
December 10,
2025 by Karen Parrish in Business Strategy, Industry 
At a time when other manufacturers are slowing down or shutting down, Coaster Fine Furniture, a leading North American furniture distributor, said its 2026 Strategic Product Plan will include a major investment in inventory and programs to reduce operational friction that will move the brand forward with intention.
“We are being proactive while others are retreating, which is allowing us to capture market share as a result,” said Morris Yeh, director of e-commerce at Coaster. “With this approach, we are seeing a very positively response from our current and prospective dealers.”
According to Yeh, Coaster is doubling down on larger inventory orders for its exclusive bedroom, living and dining room collections, focusing on expanding warehouse depth for its top 20 percent of best sellers. The company front-loaded orders to arrive in the U.S. before Chinese New Year disruptions, and the increased volume also helped reduce product costs that will mitigate tariff pressures.
New upgrades to our dealer portal will equip retailers, designers, as well as the company’s independent sales contractors with faster, more autonomous decision-making capabilities.
“The changes we are making allow dealers to be more self-sufficient, whether changing an order, or scheduling delivery and pickups. We now have full pipeline transparency—when a product is procured, on the water and all the way through to delivery states,” he said.
According to Yeh, further changes on the operational side will soon enable a dealer to modify an order essentially up until the moment a product is staged or on a truck.
“Customers will no longer need to send an email, fax, or even call a distribution center to speak to customer service. They will be able to go directly on the portal and make modifications for the first time themselves,” he said.
The goal for the coming year, Morris added, is to make doing business with Coaster easier and as user-friendly as possible by automating numerous processes for greater speed and efficiency.
“We are working to make our systems more transparent throughout the entire pipeline so that our dealers, our reps and customers—everyone—can fully understand the entire cycle and the progress of every sku and have more visibility into when they will receive their product for their own strategic planning purposes.”