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From Home Furnishing Business
Wonder Gives Furniture Retailers AI Optimization
December 9,
2025 by Karen Parrish in Business Strategy, Industry 
While tech giants build lucrative AI shopping partnerships with major retailers, Wonder is taking the opposite approach: giving every furniture and mattress retailer on its platform AI-optimized product catalogs at no additional cost.
The stakes are existential. When consumers ask ChatGPT or Perplexity for product recommendations, AI systems only surface retailers with properly structured, LLM-ready data and live inventory feeds. Everyone else simply disappears - regardless of product quality or price.
"This is a true David versus Goliath moment," said Kaspar Fopp, CEO of Wonder. "The big AI platforms are building walled gardens that favor enterprise merchants who can afford expensive partnerships. We're not going to stand by and watch independent retailers fall by the wayside."
The ‘Invisible Merchant’ Problem
Industry analysts predict AI-powered shopping will influence $61 billion in purchases this holiday season alone. McKinsey estimates "Agentic Commerce" - autonomous AI agents making purchases on behalf of consumers - will reach $5 trillion by 2030. Traditional SEO and Google search are no longer enough. Consumers are going straight to AI assistants, and retailers who aren't LLM-ready are becoming invisible.
For manufacturers, the threat is equally severe: when their retail partners disappear from AI search results, they lose distribution channels regardless of product superiority.
Democratizing AI Access
Wonder's solution automatically transforms product catalogs into structured formats AI systems understand, including rich attributes, real-time inventory updates, and enhanced descriptions engineered for AI comprehension. Every Wonder customer gets this optimization automatically.
"Our engineering and data teams spent years vectorizing product catalogs to build our semantic search engine," said Alex Sher, CTO of Wonder. "That foundation allowed us to rapidly optimize catalogs for large language models. Now we're making that capability available to everyone." The service works with any website provider, ensuring broad accessibility across the diverse furniture and mattress retail landscape.