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From Home Furnishing Business

Avocado Green Mattress Works to Redefine Sustainability & Design with Strategic Partnerships

December 9, 2025  by Karen Parrish in Business Strategy, Industry   

Over the past quarter, the brand has launched strategic partnerships with allowing Avocado to offer more of what its community loves: sustainable, well-designed products that align with its values. With Coyuchi, Lunya, and Babyletto partnerships Avocado customers can shop a curated selection of these brands’ products through Avocado channels and vice versa allowing all brands to extend into more lifestyle categories.

Avocado x Coyuchi
Avocado’s partnership with Coyuchi marks a meaningful expansion, further positioning Avocado as a true organic lifestyle company. By adding Coyuchi’s premium organic bedding.

“Our collaboration with Coyuchi is rooted in shared values — radical transparency, exceptional quality, and a passion for protecting the planet,” said Mark Abrials, chief marketing & sustainability officer at Avocado Green Mattress. “By bringing our thoughtfully made products into each other’s communities, we’re making it even easier for people to create healthier, more sustainable homes.”

Avocado customers can now shop a curated selection of Coyuchi’s most popular organic cotton sheets, duvet covers, pillowcases, blankets, and quilts — including signature collections such as the Crinkled Percale Sheet Sets, Print Percale Sheets, and Pebbled Handstitched Quilts. Each piece is crafted with the finest organic cotton and finished to the highest environmental and social standards.

“At Coyuchi, our mission has always been to transform the everyday home experience with products that are as thoughtful as they are beautiful,” said Coyuchi president Vicky Grahan.

In addition to Coyuchi joining Avocado, select Avocado products will also be available on Coyuchi.com – a natural extension that broadens each brand’s reach and makes sustainable living even more accessible.

Avocado x Lunya
Avocado is offering a curated selection of Lunya’s bestselling collections, including their iconic Washable Silk sets, robes, slippers, and more, both online and in select Avocado retail locations, including Pasadena, Corte Madera, New York City, the brand’s flagship store in Santa Monica, and more. The partnership will extend both ways: Lunya will also feature Avocado’s coveted duvet insert and pillow on Lunya.co, further reinforcing the collaboration as a commitment to comfort, design, and mindful living.

“Avocado and Lunya share the belief that rest is essential to a balanced life,” shared Vy Nguyen, CEO of Avocado Green Mattress. “By pairing our certified organic mattresses and sleep products with Lunya’s thoughtfully designed restwear, we’re creating a complete environment for slowing down and feeling good.”

The collaboration brings together two like-minded brands that prioritize sustainability and intentional design. Avocado has long been recognized for redefining the mattress category with its certified organic, climate-neutral, and non-toxic products, while Lunya has elevated the concept of restwear by creating timeless, high-quality pieces that make every moment of downtime feel meaningful. Together, the brands are making the ritual of rest intentional and part of the everyday moments that matter most.

Avocado x Babyletto
Avocado now offers a curated selection of Babyletto’s thoughtfully designed nursery pieces, including three of their best-selling modern cribs and two of their ultra-soft organic crib sheets. These products are available in select Avocado retail locations, and parents can now shop selection of Babyletto’s most popular essentials directly through AvocadoGreenMattress.com, perfectly paired with any one of Avocado’s award-winning certified-organic crib mattresses: Babyletto Cribs (Curated Selection) & Babyletto Organic Crib Sheets.

“At Avocado, our mission is to create the healthiest sleep environments possible,” says Vy Nguyen, CEO of Avocado Green Mattress. “Partnering with Babyletto brings together two Los Angeles–based brands committed to responsible design, safer materials, and beautiful craftsmanship. With this collaboration, parents can create a cohesive, non-toxic nursery they feel proud of — without compromising their values.”

Avocado x Best Mattress
 “As the largest locally owned specialty sleep shop, we’re always looking for brands that deliver exceptional quality and a healthier sleep experience for our customers,” said Joe Graziano, Chief Operations Officer of Best Mattress. “Avocado is the #1 brand in the organic mattress space, and their products reflect a level of craftsmanship and comfort that rivals the best traditional innerspring and hybrid mattresses — with the added benefit of being natural, sustainable, and better for you.”

As part of the partnership, Best Mattress will carry Avocado’s Green Mattress, Luxury Organic Mattress, Green Foundation, Eco Adjustable Base, Eco Plus Adjustable Base, Green Pillow, Organic Waterproof Mattress Protector, and various sheet collections, representing a full range of price points from accessible essentials to luxury offerings.

Since 2010, Babyletto has been designing modern nursery furniture and decor for families who care about style, safety, and sustainability. Born in Los Angeles and inspired by clean lines and thoughtful design, Babyletto creates products that blend form and function for today’s parents. Each piece is crafted with sustainably sourced materials and non-toxic finishes to create spaces that are beautiful, practical, and better for baby and planet alike. For more information, please visit www.babyletto.com, facebook.com/babyletto or @babyletto on Instagram and TikTok.