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From Home Furnishing Business
MLILY USA Introduces Designer Partner Program
December 7,
2025 by Karen Parrish in Business Strategy, Industry 
MLILY USA has officially introduced its new Designer Partner Program, a simplified, margin-friendly offering created specifically for interior designers seeking high-quality bedding solutions without the typical ordering barriers they encounter at wholesale. Launched over the summer, the program has already been warmly received by design professionals for its streamlined product selection, straightforward pricing, and frictionless fulfillment.
The program centers on MLILY’s core sleep solutions making it easy for designers to specify and install for their clients. The lineup includes five core mattress models—the WellFlex memory foam collection (12-inch standard or 14-inch ICE upgrade), the ChiroPro 13-inch zoned hybrid designed in collaboration with the International Chiropractors Association, and the Midnight copper-infused hybrid line (12-inch standard or 14-inch ICE upgrade).
Designers can choose from comfort levels ranging from luxury plush to extra firm, with standard models available in all standard sizes and the ICE upgrade available for Twin XL, Queen, King, and Cal King. Two pillow collections and a versatile mattress protector complete the offering.
A defining benefit of the Designer Partner Program is its exclusive wholesale pricing, which allows design professionals to set their own margins and earn on every project.
Also, MLILY’s MAP/MSRP initiative ensures that designers can achieve high margins and profit and still offer their clients value-driven pricing. The program also removes common barriers with no minimum order requirement and provides direct-to-project shipping at no additional cost, easing logistical coordination and helping keep installations on track.
“Designers have very different needs than traditional retailers, and our team built this program with that distinction in mind,” said Derek Leishman, national sales director for MLILY USA. “We developed the program to give design professionals access to competitive wholesale pricing and strong margins—while ensuring these margins are non-competitive to our retail partners. It’s a thoughtful balance that supports both sides of our business and ultimately strengthens the MLILY brand.”
The program reflects MLILY USA’s commitment to offering solution-driven partnerships across retail, hospitality, and design channels.