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From Home Furnishing Business
Hooker Furnishings Announces Adam Tilley as President of Hooker Branded
December 4,
2025 by Karen Parrish in Business Strategy, Industry 
Hooker Furnishings has announced that Adam Tilley, formerly president of HMI, will assume the role of president of Hooker Branded, overseeing Hooker casegoods and Hooker upholstery. In this role, he will focus on driving strategic business initiatives, supporting growth, and ensuring operational excellence across both brands. The transition takes effect immediately.
Tilley’s transition reflects the company’s ongoing commitment to aligning leadership with business priorities and leveraging key talent to strengthen its portfolio. He will lead the strategic direction of both brands, oversee all aspects of sales, align with merchandising, and coordinate with operations to support seamless processes and cross-functional collaboration. The move does not impact Hooker Furnishings’ domestic upholstery or Sunset West. He will report to Jeremy Hoff, CEO of Hooker Furnishings.
“Adam brings extensive expertise and insight to this new role,” said Hoff. “His experience in product development, operations, and leading multiple brands positions him perfectly to help drive the company’s strategic focus on growth, alignment, and organizational strength, all of which are critical to our continued success.”
Tilley’s deep knowledge of the company’s operations ensures a smooth transition and continued focus on executing strategic priorities.
“I’m honored to serve as President of Hooker Branded, part of an amazing company with an unmatched reputation and a long history of excellence,” Tilley said. “I look forward to building on this strong foundation as we continue delivering exceptional quality and value to our customers.”