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From Home Furnishing Business
Webinar Invites Exhibitors to Strategize Maximizing Buyer Visits & Conversions
December 4,
2025 by Karen Parrish in Business Strategy, Industry 
Market exhibitors in the home furnishings, décor, lighting, and gift industries are invited to a live webinar offering exclusive, advanced strategies to drive buyer engagement and sales at trade Markets. The Market Insider: Declassified Market Intel with Cheryl Dobbins Hege will take place Dec. 18, 2025, at 1:00 p.m. EST.
The Webinar provides exclusive, data-driven strategies used by top-performing exhibitors, techniques for maximizing buyer engagement through micro-interactions and traffic optimization, actionable guidance for pre-show, show floor, and post-market activities, and insights on buyer psychology, traffic flow, and micro-engagement.
Cheryl Dobbins Hege, a recognized industry expert and Senior Director of Marketing and Engagement with WizCommerce, will guide participants on targeting and prioritizing buyers, analyzing competitive activity, implementing micro-engagement strategies, and executing structured post-market follow-up to generate measurable results.
“Many Market exhibitors struggle to turn buyer visits into measurable results,” Hege said. “In this webinar, I’ll share exclusive market intelligence and declassified strategies top performers use to engage buyers at every stage—from pre-show outreach to show floor and showroom interactions, and through post-Market follow-up.”
Key topics covered in the webinar include:
Pre-show planning: Scoring and segmenting buyers, developing strategic messaging, and scheduling appointments for maximum impact
Show floor and showroom engagement: Applying micro-engagement strategies, optimizing traffic flow, and leveraging buyer psychology
Post-market follow-up: Structuring outreach within the first two weeks after Market to capture insights and maintain engagement
Webinar: The Market Insider: Declassified Market Intel with Cheryl Dobbins Hege
Date and Time: Dec. 18, 2025, 1:00 p.m. EST
Click Here to Register
The webinar is intended as a practical resource for exhibitors at furniture, home furnishings, home décor, lighting, and gift markets, including Dallas Market, Lightovation, Las Vegas Market, Atlanta Market, and High Point Market, as well as other regional and national Markets.