Daily News
From Home Furnishing Business
Red River Homes Opens New Ashley Store in Mount Pleasant, TX
November 17,
2025 by Karen Parrish in Business Strategy, Industry 
On Nov 6, Red River Home unveiled its newest Ashley showroom with a Grand Opening and Ribbon-Cutting ceremony. The 22,200 sq. ft. facility, located at 2306 S Jefferson Ave Unit 160, Mount Pleasant, TX, marks a significant addition to the local community. Distinguished guests from the Mount Pleasant Chamber of Commerce joined Red River Home employees in celebrating this milestone.
Red River Home owns four additional Ashley retail locations and an Ashley Outlet in the surrounding region. This is the 60th Ashley store in the state of Texas. The Mount Pleasant store will employ approximately 18 people.
“We are so excited to bring Ashley to the Mount Pleasant community,” stated Paul Wilson, Co-Owner of Red River Home. “Our mission is to Enrich Lives with Furniture for Every Home. From inspiring room designs to trusted service and delivery, our team is committed to making the shopping experience inspirational, enjoyable, and stress-free. We can’t wait to welcome our neighbors into this beautiful new store and become part of the fabric of this wonderful community.”
The new store showcases Ashley’s innovative 7.0 store concept, featuring a simplified, bright and open floor plan to enhance the shopping experience. Customers can explore complete lifestyle vignettes with detailed lighting, rugs, and wall art. Product offerings include bedroom, dining room, upholstery, leather, occasional tables, home office, youth bedroom, recliners, mattresses and accessories. Customers can also experience Ashley’s new mattress gallery featuring Ashley Sleep®, Nectar and Tempur-Pedic® mattresses.
The new store’s hours are Monday through Saturday 10:00 a.m. – 7:00 p.m. and Sunday 12:00 a.m. – 6:00 p.m. Follow Ashley Mount Pleasant on Facebook to stay up to date with promotions and events.