Daily News
From Home Furnishing Business
Ashley Furniture Industries Announces Strategic Partnership in Nigeria
November 13,
2025 by Karen Parrish in Business Strategy, Industry 
Ashley Furniture Industries, LLC, the world’s largest manufacturer of home furnishings, officially announced its strategic partnership with Vento Furniture of Nigeria, Africa, marking a significant entry into the rapidly growing West African market. The partnership was formally unveiled during a signing ceremony on Oct 23, at the High Point Market in North Carolina.
The collaboration will bring high-quality, aspirational and affordable home furnishings to Nigerian consumers. Nigeria’s population in 2025 is estimated at 233 million people.
The signing ceremony was attended by key leadership from both organizations, including Todd Wanek, CEO and president, and Ron Wanek, Founder and Chairman of Ashley Furniture Industries. Also present at the ceremony were Kurt Haines, Ashley’s executive vice president of international sales; Mark Marais, Ashley’s vice president for Africa; and Yusra Reja, Ashley Furniture licensee in Ethiopia, underscoring the brand’s commitment to the African continent.
“We are incredibly excited to partner with Vento Furniture. Opening in Nigeria, the largest economy in Africa, is a monumental step for our international growth,” stated Todd Wanek. “We are proud to be associated with Vento Furniture and look forward to opening many stores in Nigeria and seeing Vento Furniture prosper as our anchor partner.”
Cemal Yigit, CEO of Vento Furniture, echoed the enthusiasm for the collaboration, “We are very excited about this alliance. In this big, amazing country of Nigeria, I believe Ashley is going to ascend rapidly, and this partnership is going to be truly great for the Nigerian home furnishings market.”