Daily News
From Home Furnishing Business
Anderson Tuftex Announces Design Trade Program
November 11,
2025 by Karen Parrish in Business Strategy, Designer Weekly, Industry 
Anderson Tuftex, the American manufacturer of premium, sustainable hardwood and high-end carpet materials, announces its new Design Trade Program for the residential interior design community. The program was developed to meet the growing needs of interior designers in the U.S. as they continue to drive the residential design industry forward. This key demographic is especially important, as recent data shows that the average designer has 40 times the buying power compared to one consumer.
The program marks a significant investment in the residential design industry for the brand. When enrolled, designers who specify Anderson Tuftex products will be eligible for cash rewards as well as gain access to events exclusive to the design trade, including new product launch parties, networking events, continuing education, trade show experiences, and more. Interior designers are essential to the future of the Anderson Tuftex brand, as they hold the key to consumer design decisions. According to a recent survey1 by Shaw, nearly half of consumers who recently purchased flooring hired an architect, interior designer, or contractor to help with flooring projects.
"At Anderson Tuftex, we understand that designers are key players in our industry as they are responsible for creating beautiful, comfortable, and sustainable homes," said Bailey Walton, Anderson Tuftex Vice President. "Our new Design Trade Program helps us support the residential design community and cultivate deeper relationships with our existing and new customers. We're excited to continue expanding our network with these important connections."
The Design Trade Program is open to interior designers and architects. Members will receive a financial reward on qualifying sales, as well as free, curated samples and resources for their materials library. For dedicated support, an Anderson Tuftex team member will be available to help with product recommendations, inventory and ordering, as well as technical questions.
Anderson Tuftex provides a diverse range of customizable styles and designs, allowing designers to choose products that meet their clients' comfort preferences and align with their aesthetic vision. The brand recently launched new collections across its hardwood and carpeting categories. New carpet collections include Color Theory, Perennial, Inlay, Departures, and Heirloom. In the hardwood flooring category, Anderson Tuftex introduced new colors in the Metallics II collection, Brasilia, Chateau Oak, and European Ash, which is also available in a herringbone installation. These new collections emphasize the brand's commitment to leading design through innovation and craftsmanship.
To join the Anderson Tuftex Design Trade Program, interested professionals can visit AndersonTuftex.com to fill out an application and create an online profile. Once approved, members will have access to register for incentive rewards, browse products, order samples and locate retailers.
For more information, please visit andersontuftex.com/en-us/trade and follow the brand on Facebook and Instagram (@andersontuftex).