Daily News
From Home Furnishing Business
Lovesac Company Names Jacob Pat as Chief Technology and Digital Transformation Officer
November 3,
2025 by Karen Parrish in Business Strategy, Industry 
The Lovesac Company, the Designed for Life home and technology brand announced the appointment of Jacob Pat as Chief Technology and Digital Transformation Officer effective immediately. Mr. Pat will spearhead Lovesac’s enterprise technology and digital transformation agenda as part of the Company's Executive Leadership Team, and report to Mary Fox, President.
“Jacob brings an exceptional combination of strategic technology leadership and hands-on digital transformation experience that perfectly aligns with our vision of becoming the most loved home brand in America,” said Shawn Nelson, chief executive officer of Lovesac.
“With a proven track record of scaling digital platforms and leading enterprise-wide transformation strategies, he brings the expertise we need to accelerate Lovesac's journey into its next chapter of growth. As we move into this next phase, technology will be an important driver, not just in our business processes, but with our actual products from both a hardware and a software perspective. Jacob’s vision for technology-enabled growth and passion for innovation will help us deliver smarter operations, richer customer experiences, and long-term value creation. Just as importantly, Jacob embodies the values and collaborative spirit that define our culture, and we are thrilled to welcome him to the Lovesac family.”
Mr. Pat is a seasoned business and technology executive with more than 25 years of experience across retail, consumer products, and technology. Most recently, he served as Vice President of Product at Salesforce following its acquisition of PredictSpring, where he led global product for Retail Cloud. Previously, as Chief Technology Officer at DECIEM, he spearheaded the digital transformation that helped enable the company’s rapid expansion and eventual sale to Estée Lauder.
Mr. Pat also served as the Chief Information Officer at Champion Petfoods where he modernized global technology operations and digital platforms. Earlier in his career, at Canada Goose, he built the global IT organization from the ground up, scaling it into a global team supporting hyper growth, international expansion, and IPO readiness — while also designing and launching the company’s direct-to-consumer eCommerce business, which became a major revenue driver.
“I am honored to join Lovesac at such a pivotal moment in its growth,” said Mr. Pat. “Lovesac has always stood out for its bold innovation, differentiated product design, and values-driven culture. I look forward to working with the team to build the technology foundation and digital capabilities that will power the next chapter—delivering exceptional customer experiences, operational excellence, and sustainable growth.”
Recognized for driving transformation at scale, Mr. Pat is widely regarded as a thought leader in retail and digital commerce and has advised multiple boards and growth-stage companies on technology strategy, digital acceleration, and value creation. Mr. Pat holds an Executive MBA from the Kellogg School of Management and has served as an Advisory Board Member at Gray Solutions and Henry’s, supporting strategy and growth initiatives in consumer and technology sectors.