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From Home Furnishing Business
MLILY Relaunches MLILY U to Give Retailers Resources for Business
November 2,
2025 by Karen Parrish in Business Strategy, Industry 
MLILY USA is relaunching MLILY U, its redesigned retailer portal built to give partners anytime access to resources that help them promote, educate, and grow their business. The upgraded platform features a modernized design, improved navigation, and a broader range of content tailored to today’s retail environment.
Created as a one-stop destination for MLILY retail partners, the new MLILY U will include everything from product details and marketing materials to brand guidelines, 3D assets, and social media content, all organized for easy, on-demand access. Retailers can explore updated sales and marketing tools, download product imagery and logos, and stay current on product introductions and programs. Essential assets and resources will be added to the platform over the next few weeks and continuously.
“Our goal with MLILY U has always been to equip our partners with tools that strengthen their business,” said Kyle Robertson, chief operating officer of MLILY USA. “The redesigned platform reflects our continued commitment to partnership, making it easier than ever for retailers to find the resources and inspiration they need to succeed.”
The relaunch also marks the introduction of new design leadership within the company. Christie Ralph has joined MLILY USA as graphic design manager, bringing 15 years of experience in brand development, digital marketing, and design leadership. Ralph has led creative teams across the consumer goods, fashion and lifestyle industries, where she built campaigns that strengthened brand presence and drove growth.
Ralph played an integral role in the visual redesign and user experience of the new MLILY U, helping ensure that the platform reflects MLILY’s brand identity while remaining intuitive and resource-driven for retail users. As MLILY continues to expand its product lineup and digital tools, she will ensure ongoing enhancements to the platform are relevant and timely to support retail partners and strengthen the company’s visual storytelling.
“Christie’s creative expertise and strategic approach to design are already elevating the way we communicate our brand and support our partners,” added Ray Bishop, director of communications. “Her leadership is helping us shape MLILY U into a true destination for education, engagement, and growth.”