Gardner White Announces Return of “Twinkle Town” Holiday Kick-Off Event

October 30, 2025  by Karen Parrish in Business Strategy, Industry   

The highlight of the evening will be Twinkle Town’s exclusive Parade of Trees unveiled along the store’s Candy Cane Lane featuring 24 exquisite holiday trees, stylishly decorated by local celebrities, businesses and influencers to benefit local charities. Each participant will design their own holiday tree around a unique theme, showcasing their creativity and festive spirit. 

The public is invited to vote online at Gardnerwhite.com from November 6 through December 7. The winning participant’s charity of choice will receive a $10,000 donation. All charities will walk away with a donation from Gardner White to their cause. 

Local Influencers and charity partners include: 

-Broadway in Detroit | Detroit Goodfellows 

-Jasmine Brown, President, ACS GenNow Network | American Cancer Society   

-CBS Detroit’s Terrance Friday and Shaina Humphries | Alzheimer’s Association

-Clownie, The Parade Company | The Parade Company

-Melissa Coulier, Co-Founder, Live Well Lead Well | Gilda’s Club Detroit 

-Detroit Grand Prix | Pope Francis Center

-Matt DoRight, @mattdoright | Neighborhood Service Organization – NSO Detroit

-Faro Imaging | Lighthouse 

-FOX 2 Good Day Detroit | Gleaners Community Food Bank  

-Britney Frederick, Britney & Co | Bottomless Toy Chest 

-Mark Hackel, Macomb County Executive | Macomb County Animal Control

-Shea Hicks-Whitfield, HGTV’s Bargain Block | Empowerment Plan

-Eric Larson, CEO, Detroit Downtown Partnership | Detroit 300 Conservancy

-LittleGuide Detroit | Children’s Foundation  

-Martin Manna, President, Chaldean American Chamber | Chaldean Community Foundation

-Stephanie Masko, Thestyled.home | The Rainbow Connection

-Haneen Matt, Haneen’s Haven | ChadTough Foundation

-Sarah Michals, Host of Water Your Garden Podcast | Detroit Dog Rescue 

-Bob Riney, President and CEO, Henry Ford Health | Game on Cancer

-Anastasia St. John, @anastasiamariediaries | The Salvation Army Southeast Michigan Adult Rehabilitation Center

-Isaac TeSlaa, Wide Receiver, Detroit Lions | Be Cafe 

-Anthony Tomey, CEO, Born in Detroit | Jay’s Juniors

-WDIV’s Live in the D | Lace Up Detroit  

-WXYZ Detroit | Forgotten Harvest

 

Other highlights from the evening include live performances by the Detroit Academy of Arts and Sciences Choir, face painting, photo booths and more. At 6:45 p.m., a short program in the store’s atrium with local dignitaries, Gardner White executives, and special guests will culminate with a spectacular tree lighting ceremony. Twinkle Town’s sparkling lights, festive trees, and holiday decor will remain on display at Gardner White’s flagship store throughout the holiday season for all to enjoy.

Detroit’s Christmas station, 100.3 WNIC’s Jay Towers in the Morning, will be broadcasting live from Twinkle Town from 4-6 p.m. to capture the excitement leading up to the event. 

Sponsors of Twinkle Town presented by Gardner White include Tempur-Pedic, Simmons, Serta, Kuka, Manwah, La-Z-Boy, Aireloom, New Classic, King Koil, Elite Rewards, Glacier Sleep, Ashley Furniture, Kingsdown, Bedgear, Flexx Motion and Najarian.

Register for the Twinkle Town Event HERE.