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From Home Furnishing Business
Bed Bath & Beyond Announces Rick Lockton as Officer
October 29,
2025 by Karen Parrish in Business Strategy, Industry 
Bed Bath & Beyond, Inc., owner of Bed Bath & Beyond, Overstock, buybuy BABY, and a blockchain asset portfolio, announced the appointment of Rick Lockton as Executive Vice President and Chief Digital, Product, and Technology Officer.
Effective November 3, 2025, Lockton will join the executive leadership team to lead the Company’s digital transformation and product innovation strategy. He will oversee technology integrations across omnichannel partnerships, blockchain investments, and emerging home technology ventures while maintaining a sharp focus on growing the core online retail business. His priorities include accelerating digital growth, improving conversion, and building lifetime value through advanced consumer data strategies.
“As we evolve from a pure-play retailer to a complete home ecosystem provider, we remain laser focused on strengthening our online retail foundation,” said Marcus Lemonis, Executive Chairman and Principal Executive Officer. “Rick’s proven success in building digital-first businesses, driving profitability, and scaling innovation aligns perfectly with our next phase of growth.”
Lockton brings more than 20 years of experience in digital leadership, having built and scaled major e-commerce platforms at Walmart, Tractor Supply Co., and Ashley Furniture. His work has driven multi-billion-dollar online growth, enhanced profitability, and advanced customer experience through technology and product excellence. Known for developing high-performance teams and value-driven products, Lockton will accelerate Bed Bath & Beyond’s transformation while deepening its digital retail advantage.
“Bed Bath & Beyond is an iconic brand with tremendous potential to redefine how people experience life at home while improving the value of their asset,” said Rick Lockton. “I’m excited to lead this next chapter, strengthening our core retail business while creating smarter, more connected experiences for every customer.”
In his new role, Lockton will lead all digital, AI, product, and technology functions, advancing Bed Bath & Beyond’s position as a leader in retail innovation and home technology.