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From Home Furnishing Business
ELEKTRA Announces Addition of Experienced Industry Professionals
October 28,
2025 by Karen Parrish in Business Strategy, Industry 
The ELEKTRA team has recently been reinforced by the addition of Sören Söhnlein, Dennis Demmer and Ole Hein in positions of sales and purchasing.
Sales expert Söhnlein is now responsible for shopfitting in Germany at Elektra, the manufacturer of high-quality and sustainable lighting solutions from Enger, North Rhine-Westphalia. The trained carpenter brings with him more than ten years of practical experience in retail construction. He has been working in the sales of technical and complex systems for over 25 years. In 2014, he switched to the lighting industry and expanded his expertise in the field of customised solutions.
Dennis Demmer has been part of the ELEKTRA team since February 2024. He benefits from his many years of industry experience in other positions. After starting in field sales, he took over the management of all national sales on the Sept 1. In this role, he will support customers and set clear priorities in market development.
Ole Hein will take over purchasing management. He aims to use his industry expertise to strengthen the service mindset and the relevance of the department as an important element within the company. He will be focusing on the further development of purchasing processes and the ERP system to consistently optimise relevant key performance indicators.
“We’re delighted that we’ve been able to gain three proven experts in Sören Söhnlein, Dennis Demmer and Ole Hein, who will strengthen their particular areas with specialist knowledge and a clear strategic focus,” emphasises ELEKTRA Managing Director Boris Niessing. “I’m confident that they’ll provide valuable input that will sustainably support our growth and development goals.”