Daily News
From Home Furnishing Business
Crate & Kids Announces Collaboration with Sharland England
October 25,
2025 by Karen Parrish in Business Strategy, Industry 
Crate & Kids is pleased to announce its first collaboration with Sharland England, founded by fashion and design expert Louise Roe. With the vision of creating silhouettes that feel both modern and unique, the collection exudes an element of playfulness mixed with old-world craftsmanship across the assortment of baby and kids products.
The aesthetic of Sharland England is defined by country gardens and cherished heirlooms. The roots of this brand inspired the collection, which is brimming with thoughtfully designed, nostalgic childhood pieces that will grow alongside little ones.
"A childhood bedroom is a space that's always ingrained in your memory. It should feel playful but also cozy and cocooning. It was an absolute joy to use the colors and materials I often incorporate into Sharland England - terracotta, rattan, florals, linen - and transform them into a children's collection," said Louise Roe, Founder, Sharland England.
Heritage materials true to classic English charm such as woven rattan used for the Folklore Table Lamp or the traditional technique of pleating on the Nursery Glider and Ottoman bring beauty to children's spaces that translates into the whole home. Additionally, the cross-stitch design used for the Bramble Crib Quilt and Family Tree Pillow showcase artistry with whimsical motifs beloved for generations.
"This collection is a nod to the charming and classic style of the English countryside as seen through the eyes of Louise and the modern design of Crate & Kids," said Sebastian Brauer, Senior Vice President of Product Design, Crate & Barrel and Crate & Kids. "We wanted the collection to draw upon a storybook sense of nostalgia, creating heirloom quality pieces that feel like they've been passed down through generations and that we hope will be for years to come."
"This collection truly tells a story that we believe our customers will resonate with given its individuality in the market," said Alicia Waters, Brand President, Crate & Barrel and Crate & Kids. "It's a fresh take on our heritage, highlighting the high-quality craftsmanship and modern design that defines our brand."
The Sharland England by Louise Roe for Crate & Kids collection is now available to shop online at crateandbarrel.com/LouiseRoe, and via the Crate & Barrel iOS app.
Photo: Sharland England for Crate & Kids