Daily News
From Home Furnishing Business
HealthGuard Promotes Liz Almeida to Director of Sales, Retail
October 25,
2025 by Karen Parrish in Business Strategy, Industry 
HealthGuard, a division of Bay Street Manufacturing and Canada’s largest top-of-bed manufacturer, has promoted Elizabeth (Liz) Almeida to director of sales, retail. This position was created to strengthen HealthGuard’s leadership structure and prepare for future expansion in both new business and company acquisitions.
In her new role, Almeida will be responsible for developing and executing sales strategies, expanding HealthGuard’s customer base, and reinforcing its position as the trusted source for scientifically supported, health-driven bedding products across all categories. She previously served as national account manager, where she played a pivotal role in driving more than 30% growth across all major accounts and cultivating strong relationships that advanced HealthGuard’s market leadership.
“Since joining our team, Liz has consistently demonstrated exceptional leadership, strategic vision, and a deep commitment to driving results,” said Ryan Cleary, vice president of sales, HealthGuard. “Her ability to build strong relationships, lead high-performing teams, and deliver outstanding outcomes for our key accounts has made a significant impact on our business.”
A seasoned sales professional with more than 20 years of experience in account management and buying, Almeida has held senior roles with Bay Street Manufacturing (HealthGuard), CPI Sales, Today’s Shopping Choice, Walmart Canada, and Atlantic Promotions Inc. Her expertise spans national account development, strategic planning, and team leadership, supported by a proven track record of delivering measurable growth.
Cleary added, “In addition to her sales success, Liz has proven herself as the glue that bonds our team, while leading by example of what it’s like every day to come in with a can-do attitude.”