BEDGEAR Announces Major Expansion to Flagship Mattress Collection

October 23, 2025  by Karen Parrish in Business Strategy, Industry   

This new generation of M Mattresses builds on the award-winning modular design of the original M3 by delivering enhanced personalization, advanced cooling technologies, and improved airflow. The updated M3 also features a refined design while maintaining its core Performance® features.

“Innovation at BEDGEAR is never a finish line—it’s a mindset,” BEDGEAR’s Founder/CEO Eugene Alletto said. “We’re doubling down on what makes the M Series so unique: true personalization. As the only brand in the industry fitting consumers for an entire Performance® Sleep System, we’ve built on the original M3 with even more cooling technologies and personalization options that adapt to each sleeper’s individual needs. These new models are designed to ensure every person—regardless of how they sleep—wakes up fully recharged and ready to perform.”

At the heart of the M Series are BEDGEAR’s signature Independent Suspension™ units, which are included with each mattress and allow sleepers to choose between four firmness levels (firm, medium firm, medium plush, and plush) on either side. This dual-comfort modularity ensures truly personalized comfort that adapts to each sleeper’s needs.

“We’re not just launching new products—we’re redefining what a mattress should do,” Alletto added. “These mattresses combine personalization and innovation in a way that’s never been done before, giving sleepers complete control over their comfort, temperature, and recovery.”

Redefining the series is BEDGEAR’s Night Ice technology, featured in both the M3 Night Ice and M5 Night Ice models, which offers a triple-layer cooling system: a Ver-Tex™ instant-cooling cover, a temperature-regulating comfort layer, and a Cooling Active Core™ that disperses heat for a refreshing and restorative sleep. Together, these innovations provide breathability and temperature regulation for hot sleepers.

Setting the M5 models apart, meanwhile, is an elevated 14-inch profile, which delivers enhanced comfort and deeper pressure relief. This additional profile enables a conforming comfort layer that slowly adapts and minimizes motion transfer without compromising breathability and airflow.

These dynamic designs reflect the brand’s belief that personalized sleep isn’t just a luxury—it’s a foundation for long-term health and wellness. By designing mattresses tailored to individual body types, temperature preferences, and sleep positions, BEDGEAR recognizes that sleep is personal—and better sleep leads to better living.

Model-by-Model Breakdown: The New M Series Lineup

— The new M3 Performance® Mattress (Queen: $2,999.99) builds on the original M3 with a refreshed design and the same core features. Offering ultimate personalization, this mattress also provides responsive support and caters to individual preferences without compromising on comfort. Each layer includes breathable airflow features such as Air-X® fabric, air vents, and a removable and washable Ver-Tex™ cover to deliver instant cooling, reduce overheating, and ensure a comfortable night’s sleep.

— The M3 Night Ice Performance® Mattress (Queen: $3,499.99) builds on the M3’s modular design and adds Night Ice cooling technology. It features a Ver-Tex™ instant-cooling cover, a Cooling Boost® Comfort Layer, and a Cooling Active Core™ that disperses heat. Integrated air vents and breathable Air-X® panels maintain airflow, while the removable cover keeps the sleep environment clean and cool.

— The M5 Performance® Mattress (Queen: $3,999.99) introduces a taller 14-inch profile and an enhanced React™ Comfort Layer that provides deeper pressure relief and a more conforming feel. The comfort layer offers a more immersive, supportive experience, while the mattress also features a removable and washable Ver-Tex™ instant-cooling cover, integrated air vents, and breathable Air-X® mesh to help maintain a consistently cool and comfortable sleep environment.

— The M5 Night Ice Performance® Mattress (Queen: $4,499.99) builds on the M5 profile and combines it with Night Ice cooling technology. It features a Ver-Tex™ instant-cooling cover, a Cooling React™ Comfort Layer, and a Cooling Active Core™ for maximum breathability, temperature regulation, and support. Integrated air vents and Air-X® mesh, along with a removable and washable cover, ensure a fresh and cool sleep experience.

All four new mattresses are also designed with sustainability in mind. Their modular design allows users to extend the life of the mattress by replacing individual components rather than discarding the entire mattress, helping to reduce waste. And with more than 500 SKUs across the M Series, BEDGEAR proves that sustainability and personalization go hand in hand—because Sleep Just Got Personal™.

“For too long, buying a mattress has been a trial-and-error process,” Alletto said. “The M Series eliminates that frustration. With hundreds of ways to personalize, we’re ensuring customers get it right the first time and have the flexibility to adjust as their needs evolve—without compromising comfort.”

The updated M3 Performance® Mattress and the new M3 Night Ice, M5, and M5 Night Ice Performance® Mattresses are now available at BEDGEAR.com and select retailers.