Daily News
From Home Furnishing Business
D2U Home Brings Manufacturing Expansions to HPMKT
October 23,
2025 by Karen Parrish in Business Strategy, Industry 
D2U Home, a whole-home furnishings resource, will come to High Point Market this week with news of major manufacturing expansions that can help retailers navigate supply chain uncertainty. Its parent company, UE Furniture Group, has significantly expanded its global manufacturing network, doubling the size of its operations in Romania and adding capacity in Vietnam.
The investments—$38 million in Romania and $100 million in Vietnam—were driven by UE’s long-term strategy to build capacity and flexibility across its facilities. Together, the two projects equal more than 2.5 million square feet of production space, strengthening the company’s position as one of the world’s largest office and upholstery furniture manufacturers. Both expansions were completed in the first quarter of this year and are now fully operational.
“These expansions reflect UE’s continued investment in global manufacturing and our commitment to delivering dependable, scalable production for customers around the world,” said Frank Norton, president & CEO of D2U Home. “By growing in both Europe and Asia, we’re able to better support partners across the Americas, Europe, and Southeast Asia with faster lead times and consistent supply.”
The expanded facilities—located in Hunedoara County and Jud. Timiș, Romania, and Binh Duong Province, Vietnam—were designed to increase upholstery manufacturing capacity. When fully operational, the Romanian facilities can produce up to 2,500 containers per month, while the Vietnam site can produce up to 10,000 containers per month.
Both locations mirror the technology and efficiency of UE’s main operations in China, incorporating advanced automation, robotics, and on-site certified testing labs. Each also includes a dedicated R&D center, with UE investing more than 3% of its total turnover in research and development across its manufacturing group.
“These projects are about strengthening our foundation for the future,” Norton added. “We’re investing in technology, people, and infrastructure to ensure our customers can count on us for reliability and innovation, no matter where they’re based.”