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From Home Furnishing Business
Magniflex Unveils Designer Affiliate Program at HPMKT
October 23,
2025 by Karen Parrish in Business Strategy, Industry 
Magniflex, a leading Italian bedding manufacturer, is unveiling a new Designer Affiliate program at the Fall High Point Market created to meet the unique needs of the interior design community in a way that is simple, supportive and profitable.
The company will introduce interior designers to the program in the Magniflex space on the second floor of the iconic Casa Italia building at 130 W. Commerce Ave.
According to Ian Hays, vice president of sales at Magniflex, the new program was created to help interior designers specify and sell Italian luxury bedding solutions without the hassle of managing the complexities of mattress sales. “Essentially we act as an extension of the designer’s business, freeing them to focus on design, while we handle everything else,” Hays said.
Through the program, designers can refer their clients to Magniflex, and the company’s in-house team will provide expert, low-pressure guidance to guide the client’s selection of the ideal mattress for their needs. Referred clients receive exclusive savings off of their choice of Magniflex’s luxury bedding collections with seamless nationwide delivery and no additional negotiation or effort required on the part of the interior designer. Once the purchase is completed and the product is delivered, the designer receives a commission on the total sale value.
“We emphasize flexible collaboration, so the Magniflex team can do all the selling for them, work alongside the designer, or the interior designer can do the selling,” Hays said. Whatever the designer’s preference, when the order processes, it triggers a 20 percent discount to the customer and a 20 percent commission to the designer.
“The Magniflex Affiliate Program ensures that a designer doesn’t have to be a mattress expert to monetize the business with a rich payout. Their clients are satisfied, and they have no inventory and no logistics to manage with monthly automated payouts and transparent tracking,” Hays said.
To help educate the design community about the program and its products, Magniflex has produced a special Designer Affiliate Program Look Book which will be distributed to visitors to the Magniflex showroom during the High Point Market.