Daily News
From Home Furnishing Business
Spring Air Expands Reach to Middle East Through BedHouse in Saudi Arabia
October 23,
2025 by Karen Parrish in Business Strategy, Industry 
Spring Air International, a top U.S. bedding manufacturer and globally recognized consumer brand, is expanding the reach of its popular Sleep Copper collection internationally for the first time through its Saudi Arabian licensee, BedHouse (MAZHOLDING GROUP).
The international Sleep Copper collection is crafted using premium encased coils paired with either copper-infused Visco memory foam or copper-infused latex, and features Phase Change Cooling knit covers made from patented yarn technology that incorporates high copper content branded Natuverex. The mattresses are offered in firm, medium, and plush feels.
Since its debut in 2024, the collection has become one of Spring Air’s top sellers. Promoting reduced inflammation, antiviral and anti-bacterial qualities immediately appealed to Arun Sharma, chief executive officer of BedHouse, the Saudi Arabian licensee that also produces several of Spring Air’s best-selling lines, including Back Supporter, Back Supporter Hybrid and Four Seasons.
“The Sleep Copper lineup is perfectly suited for the Middle Eastern market, where antimicrobial and cooling properties are especially valued in our warm climate,” said Sharma. “We have been producing Spring Air products for several years, and their consistent performance has reinforced our trust in the brand. Expanding our portfolio to include Sleep Copper was the natural next step.”
With one Sleep Copper model already available and a second slated for launch in early 2026, the Saudi-based manufacturer utilizes the same high-quality raw materials as its U.S. counterpart, ensuring a consistent comfort feel worldwide. The collection will be available across the Middle East, including Saudi Arabia, the UAE, Bahrain, Kuwait, Oman and Qatar.
“We’ve worked closely with Nick Bates to ensure that all raw materials are specially imported from North America, guaranteeing the same look and feel as in the United States,” Sharma added. “By combining cooling, hygiene, durability, and recovery performance, the Sleep Copper collection sets a new benchmark for premium bedding in our region.”
“Arun Sharma and the team at BedHouse have been exceptional partners for us for many years,” said Bates, president and chief executive officer of Spring Air International. “When they approached us about expanding their Spring Air lineup, Sleep Copper was the perfect fit and especially germane to their climate. Its cooling technology has already performed outstandingly in warm climates, and we’re excited to bring its benefits to consumers across the region.
“This marks the first time the Sleep Copper lineup is going international, and the Middle East is an ideal market for us to launch. As we expand our license network globally, we are seeing an increased interest not only in our core brands, but also some of the new products and innovations we are bringing to market, further expanding market penetration around the world,” he added. This is the first step.”