Daily News
From Home Furnishing Business
WizCommerce Announces Senior Director of Marketing & Engagement
October 23,
2025 by Karen Parrish in Business Strategy, Industry 
WizCommerce announced the appointment of Cheryl Dobbins Hege as Senior Director of Marketing and Engagement, where she will lead brand strategy, marketing communications, public and media relations, and industry outreach for the company’s AI-first B2B e-commerce platform. Hege joins as WizCommerce prepares to unveil WizStudio, an AI-powered lifestyle imagery tool, at High Point Market this fall.
Hege brings more than 20 years of marketing experience, including over 12 years in the home furnishings sector. Before joining WizCommerce, she served as senior marketing manager at ANDMORE, cultivating partnerships with tenants, retailers, interior designers, and industry influencers while managing exhibitor communications and campaigns to increase tenant visibility and buyer engagement for the biannual High Point Market. She also led integrated brand initiatives across digital, print, event, signage, direct mail, trend programs, and experiential activations.
An active member of WithIt (Women’s Leadership Development Network) and the International Society of Furniture Designers (ISFD), Hege will serve as an awards presenter at the upcoming ISFD Pinnacle Awards during High Point Market on Monday, Oct. 27.
“Cheryl’s deep industry expertise, strategic vision, and storytelling skills make her an exceptional addition to our leadership team,” said Div Makkar, co-founder and CEO of WizCommerce. “Her leadership in marketing and public relations will help accelerate our mission to lead in AI-based B2B e-commerce for home furnishings.”
“Joining WizCommerce is an exciting opportunity to combine my passion for the home furnishings industry with my expertise in marketing and communications,” Hege said. “I look forward to amplifying our presence, deepening industry relationships, and supporting the launch of WizStudio, which demonstrates how AI can streamline and elevate visual merchandising.”
WizStudio, debuting at High Point Market, generates high-quality lifestyle imagery at scale without expensive photoshoots. Users submit product photos and a brief, and the platform produces photorealistic images with lighting, mood, and context ready for buyers. The service offers speed, cost efficiency—often 20 times less than traditional shoots—and consistent results across large catalogs.
WizCommerce is an AI-powered B2B e-commerce and sales platform designed for wholesalers, distributors, manufacturers, and brands in the home furnishings, décor, lighting, and gift sectors. The platform enables end-to-end workflows—including quoting, ordering, payments, and customer engagement—backed by intelligent automation and AI-driven insights. In 2024, WizCommerce raised $8 million in Series A funding to expand AI features, including intelligent quoting, dynamic storefronts, embedded payments, and generative content capabilities.