Daily News
From Home Furnishing Business
Pottery Barn Introduces Collaboration with Norman Rockwell
October 21,
2025 by Karen Parrish in Business Strategy, Designer Weekly, Industry 
Pottery Barn, a portfolio brand of Williams-Sonoma, Inc., announced an exclusive home furnishings collaboration with 20th-century American painter and illustrator, Norman Rockwell. Best known for his warm, nostalgic, and often humorous depictions of everyday life in America, Rockwell’s beloved Holiday artwork from the mid-20th century inspired the Pottery Barn design team to create a festive collection of bedding, linens, and decorative accessories that capture the warmth and cheer of the season.
The Norman Rockwell for Pottery Barn collection was designed with festive decorating, hosting, and holiday gifting in mind and includes printed sheet sets, cozy comforters, and a luxurious velvet-backed decorative pillow adorned with a smiling Santa Claus. Classic Holiday motifs such as poinsettias, red ribbons, and the elegantly scripted word “Noel” are thoughtfully integrated throughout the collection. The collection also includes tea towels, a table runner, napkins, wine bags, and framed artwork with joyful scenes of Santa with cookies and reindeer, adding nostalgic charm to any home decorated for the holidays.
“As we celebrate the holiday season, we’re delighted to bring a touch of nostalgia and joy into our customers’ homes with our new collaboration with Norman Rockwell,” says Monica Bhargava, Pottery Barn President. “Norman Rockwell’s iconic, vintage artwork of Santa captures the magic of the holidays, reminding us of cherished traditions as we gather together.”
"Norman Rockwell captured the magic of the winter holidays. He painted Santa and his elves, Christmas homecomings and joyful surprises. The Rockwell Family is delighted to share his timeless spirit through our partnership with Pottery Barn, celebrating the season with warmth and good cheer. His art will remind us of Christmases past and help us to prepare for a very special holiday this year,” says Margaret Rockwell.
The Norman Rockwell for Pottery Barn collection is now available online at potterybarn.com.
Norman Rockwell x Pottery Barn (Photo: Pottery Barn)