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From Home Furnishing Business
Deljou Art/Level57 Teams with Hooker Furnishings with Collection
October 21,
2025 by Karen Parrish in Business Strategy, Designer Weekly, Industry
The Margaritaville Experience is evolving into a new form of artistic expression as Deljou Art/Level57, the country’s largest art publishing company, signs a sublicense agreement with Hooker Furnishings, the exclusive home furnishings licensee of the iconic global lifestyle brand, Margaritaville.
The debut collection will feature a range of high-quality art formats from canvas reproductions to framed prints, designed to capture the Margaritaville spirit and bring it to life on the wall.
The line will be displayed during the Fall High Point Market, October 25–29, 2025, in IHFC 411 and 420. It will also be featured in a new Margaritaville-branded space inside the Hooker Furnishings showroom, located on the 3rd floor of Showplace.
“Art has the power to transport us just like being in Margaritaville does,” said Anthony Deljou, CEO of Deljou Art Group. “It adds depth and perspective that can elevate any room beyond the everyday. This partnership presents a great opportunity for us, as it allows us to share a fresh vision and evoke the luxuriously relaxed Margaritaville sensation, while capturing a sense of escape in a way only art can. This collection is exactly the kind of inspiration that resonates with consumers.”
The alliance combines Deljou Art’s ability to tell stories and express mood alongside Hooker Furnishings’ rollout of its whole-home Margaritaville furniture collection, driven by a shared commitment to enhancing interiors with color, texture, and pattern.
“Margaritaville has always been about more than just a place — it’s a state of mind,” said Johne Albanese, chief marketing officer of Hooker Furnishings. “This collaboration with Deljou Art allows us to convey that feeling onto the canvas, giving fans a new way to bring the spirit of paradise into their homes. We’re excited to see this partnership come to life and expand the reach of the Margaritaville brand into new and exciting categories.”
To support retail success, Deljou Art/Level57 will play a key role in launching Hooker Furnishings’ Margaritaville Experiential Display Program, an in-store gallery concept, in collaboration with select retailers nationwide. This program aims to build an emotional connection with consumers, boost engagement, and increase store traffic by leveraging a brand that most consumers recognize and love. Program details will be shared at Market in October.
The Deljou Art/Level57 offering will be merchandised alongside Hooker Furnishings’ Margaritaville-branded products, which include décor, lighting, mirrors, and rugs from Surya, bedding from Lili Alessandra, and mattresses from Kingsdown.