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From Home Furnishing Business
Natuzzi S.p.A. Announces Appointment of David Workman
October 19,
2025 by Karen Parrish in Business Strategy, Industry 
Natuzzi S.p.A. announced the appointment of David Workman as Chief Commercial Officer, Wholesale North Americas.
With more than 25 years of experience in the furniture industry and a deep understanding of the North American market, Workman will lead the development and consolidation of Natuzzi’s wholesale business in the area. His appointment reflects the company’s strategic commitment to strengthening this key market and driving the growth of the wholesale segment.
Workman succeeds Cosimo Bardi, who has successfully led Natuzzi’s wholesale business in the North Americas over the past 15 months. During this period, Bardi has been instrumental in reinforcing the company’s presence across the region, building strong partnerships with key clients, and ensuring full alignment between the company’s global direction and its operations in the U.S. In his current role Bardi will continue to support the American team, ensuring coherence and continuity in Natuzzi’s overall strategy and providing ongoing guidance to the U.S. market, which remains a strategic pillar for the company’s growth.
“I believe the future of our business lies in balance between innovation and heritage, between retail and wholesale,” said Pasquale Natuzzi, chairman and CEO. “Strengthening our wholesale business strategy means investing with determination in our dual distribution model — one that connects the emotional power of retail with the scale and reach of wholesale to offer all consumers in North America an unparalleled experience with a Natuzzi home solution. This is how we will continue to strengthen our brands, enlarge our reach, and build value over time. David’s appointment,” Mr. Natuzzi added, “reflects this vision: combining strategic thinking, distribution expertise, and a deep understanding of the American market to write the next chapter of Natuzzi’s journey.”
“It is a true honor to join the Natuzzi team,” said David Workman. “I have long admired the company’s heritage, its focus on quality, and its entrepreneurial spirit. The U.S. market offers significant opportunities, and I am excited to contribute to the growth of Natuzzi’s wholesale business—working closely with the team to strengthen our distribution network, build strong partnerships, and deliver sustainable results over time.”
This appointment is part of Natuzzi’s broader strategy to enhance its global competitiveness by strengthening key markets and channels, supporting the company’s long-term growth and brand development.