Daily News
From Home Furnishing Business
Intiaro Releases Product Configurator 3.0 with New Capabilities
October 13,
2025 by Karen Parrish in Business Strategy, Industry 
Intiaro, the 3D, AR and AI technology partner, has released the newest version of its market-leading product configurator. Configurator 3.0 is the most advanced and feature-rich sales enablement platform for the industry, designed for scalability to future-proof digital commerce for brands, says the company.
“Configurator 3.0 was redesigned from the ground up based on more than 3,000 in-person interviews and usage recordings in conjunction with direct customer feedback and requests to date. Beyond the technical enhancements, this investment in Configurator 3.0 represents our commitment to continuous improvements in overall user experience,” said Michal Stachowski, Intiaro’s chief commercial officer.
With a completely refreshed interface and robust technology upgrades under the hood, Configurator 3.0 takes makes configuring complex products easier with an array of new capabilities:
· Drag-and-drop sectional builder is a direct response to user data that indicates they want and expect the drag and drop user experience.
· Easy to navigate presets in the sectional builder allow easy layout changes, section rotations, and real-time fit visualization without starting from scratch.
· Streamlined mobile experience delivers a sleek, app-like flow optimized for any device.
· Instant option discovery means fewer clicks, faster results, and immediate clarity on configuration choices.
· New menu layout for fabric details enables richer understanding of textures, colors, and additional information as composition.
· Flexible branding and structure revised menus offer richer customization options, labels, and workflows adaptable to B2B portals, PDF exports, or retail websites.
“Configurator 3.0 is built to empower everyone along the chain of commerce -- the manufacturer’s marketing and sales team, the retail sales associate, designer, and the end consumer,” said Stachowski. “3.0 is faster, smarter and more intuitive—ultimately increasing confidence into the buying process while futureproofing the brand’s digital strategy.”
Together, these advancements make Configurator 3.0 the most powerful visualization and sales tool Intiaro has ever released, ensuring brands can confidently meet the demands of e-commerce platforms, retail networks, and digitally savvy consumers.