Daily News
From Home Furnishing Business
Bed Bath & Beyond Announces National Franchise System
October 8,
2025 by Karen Parrish in Business Strategy, Industry 
Bed Bath & Beyond, Inc., owner of Bed Bath & Beyond, Overstock, buybuy BABY, and a blockchain asset portfolio, announced plans to launch a national franchise system, empowering local entrepreneurs to own and operate one of America’s most trusted home retail brands.
“Our goal is to grow Bed Bath and Beyond in the most capital efficient manner,” said Marcus Lemonis, executive chairman of Bed Bath & Beyond. “This system enables local owners to deliver personal service and local flavor while leveraging our national infrastructure, marketing, and technology.”
Bed Bath & Beyond’s growth has always been fueled by America’s leading home brands, and its strength continues to come from the local communities it serves. This new model allows the Company to operate a smaller footprint of corporate stores nationwide while a complementary franchise network extends its reach, touching nearly every major community in America.
Franchise locations will feature turnkey formats of a traditional Bed Bath & Beyond, including Home, Kitchen Living, Storage & Organization, and Holiday Shoppe, all designed with a neighborhood feel. Franchisees will also share in the economics of BedBathandBeyond.com, unifying in-store and online customer experiences under one iconic brand. Approximately 80% of each store’s assortment will be curated by Bed Bath & Beyond, with 20% localized by franchisees to highlight regional products and designers.
“Our team, led by Ron Taylor, Vice President of Franchise Development, is collaborating with Amy Sullivan from the Retail Omnichannel Organization, Tom Spadea, Co-Founder of Spadea Lignana Franchise Attorneys, and Brian Luciani, Chief Growth Officer at SMB Franchise Advisors,” Lemonis added. “Together, they will provide franchisees with expert guidance, operational support, and oversight to ensure brand standards and execution remain consistent nationwide.”
Franchisees will have access to tokenization through the tZERO platform to provide capital efficiency, easy equity raises, and democratized ownership. This approach complements, and in some cases may replace, traditional Small Business Administration (SBA) financing, giving franchisees more flexibility to raise capital and engage local investors through digital infrastructure.
Franchisees will also have access to Bed Bath & Beyond’s suite of AI-powered tools and data analytics capabilities. These systems enable owners to forecast demand, manage inventory, and optimize merchandising and staffing decisions using real-time insights. Franchisees will gain access to dashboards that measure promotional effectiveness, pricing performance, and local market trends, helping them drive higher sales, reduce waste, and enhance customer engagement through data-driven decisions. This approach ensures that every franchise owner operates with the same intelligence and agility as a national retailer, while still maintaining local authenticity.
Bed Bath & Beyond expects to finalize franchise documentation within six months. Interested entrepreneurs can contact franchise@beyond.com for details.