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From Home Furnishing Business
BEDGEAR Continues to Partner with American Cancer Society During Breast Cancer Awareness Month
October 8,
2025 by Karen Parrish in Business Strategy, Industry 
Cancer has affected most people in one way or another, either personally or someone you know. Breast cancer is the most common cancer in women worldwide, accounting for 11.7% of all new cancer cases in 2020, and an estimated 2.3 million women were diagnosed with breast cancer globally in 2022.
October is National Breast Cancer Awareness Month, and BEDGEAR is continuing to turn comfort into purpose through their long-standing partnership with the American Cancer Society.
For years, BEDGEAR has supported the American Cancer Society through the Seatbelt Pillow program, providing comfort to patients undergoing treatment and helping fund breast cancer research. This October, BEDGEAR is continuing to make an impact with the following initiatives:
- 5% of all pillow sales on BEDGEAR.com in October will be donated to the American Cancer Society’s Breast Cancer Research.
- Buy 2, Get $49.99 Off promotion: Buy two pillows on BEDGEAR.com this month to get $49.99 off (the value of a Seatbelt Pillow), and BEDGEAR will donate a Seatbelt Pillow to the ACS.
- Retail activation: For every in-store pillow fitting completed in October, BEDGEAR will donate one Seatbelt Pillow to the ACS. No purchase required.
Taylor Alletto, marketing manager & corporate social responsibility strategist for BEDGEAR said, “Every mile and every pillow represent hope and resilience,” she added. “The goal isn’t just to provide comfort. It’s to inspire action and make a tangible difference for those impacted by cancer.”
BEDGEAR’s ongoing impact throughout the year includes donating a Seatbelt Pillow to the ACS for every Seatbelt Pillow sold year-round. The company will also continue to support ACS events, including Making Strides Against Breast Cancer walks, by donating Seatbelt Pillows to Survivor Tents—spaces that celebrate survivors, families, and friends.
Alletto, who oversees BEDGEAR’s philanthropic efforts, and who will be representing the American Cancer Society in the Dublin Marathon later this month, also stated, “At BEDGEAR, we believe comfort should extend beyond the bedroom,” Alletto said. “It should show up in meaningful ways for the people who need it most. Our partnership with the American Cancer Society allows us to turn our products into a source of relief and compassion for patients and families navigating some of life’s hardest moments.”
BEDGEAR has partnered with the American Cancer Society for years because their work spans research, advocacy, and patient support—and directly improves the daily lives of people facing cancer. Our goal is simple: pair personalized comfort with meaningful impact.
Share the Seatbelt Pillow from BEDGEAR with someone you know, a friend or family member, and walk, volunteer or donate with your local Making Strides Against Breast Cancer event.