Sunbrella Unveils Exciting Lineup of Experiences for HPMKT

October 8, 2025  by Karen Parrish in Business Strategy, Industry   

The centerpiece of the brand’s High Point Market presence is the launch of Sunbrella Interiors: a new sub-brand bringing trusted performance, luxe textures, and lasting style to interior spaces. Visitors can experience an immersive activation on the Showplace Walkway (Between IHFC and Showplace) that highlights the latest fabrics and products designed for elevated comfort and durability and grab a beverage.

In addition to the Sunbrella Interiors activation, the brand will appear at several other locations, giving attendees multiple opportunities to interact with its collections, events, and educational offerings.

Explore Sunbrella at High Point Market

Ongoing Experiences 

Sunbrella Interiors Launch Activation 

Step into the world of Sunbrella Interiors — an immersive experience dedicated exclusively to indoor applications of Sunbrella fabrics, including window treatments and throws — and grab a beverage.

Where: Showplace Walkway (Between IHFC and Showplace) 
When: 

Thursday, 10/23 – Friday, 10/29 from 12PM – 4PM 

Saturday, 10/25 – Sunday, 10/26 from 8AM – 9PM 

Monday, 10/27 – Wednesday, 10/29 from 8AM – 7PM 

CR Laine x Sunbrella Interiors Lounge 

Sunbrella is partnering with CR Laine Furniture to provide a variety of treats and experiences at the CR Laine x Sunbrella Interiors Lounge Space, with a daily selection of grab-and-go breakfast items, complimentary lunch, fresh hors d'oeuvres, and a hosted bar, including a Bloody Mary bar (10AM - 7PM). Plus, catch daily stain bar demonstrations and one-on-one product training opportunities from 9AM – 5PM. 

Where: CR Laine, 310 N. Hamilton St. 
When: Friday, 10/24 – Monday, 10/27 from 10AM – 7PM 

Special Events 

MT Company x Sunbrella: Brunch and Bubbles   

Enjoy brunch and champagne while getting an inside look at Sunbrella’s design process in a special presentation, Sunbrella Stories. Part of MT Company’s Insider Access Day, which includes early showroom and sample sale access, factory tours, and more. RSVP to kelsey@theMTcompany.com to attend and be entered to win a $500 order credit. 

Where: MT Company, 311 N. Hamilton 
When: Thursday, 10/23 from 10:30AM – 12PM 

Harbour x Sunbrella Collection Launch 

Be among the first to explore Harbour’s latest fabric program in collaboration with Sunbrella – an expanded collection, which features new colorways, tones, and textures and redefines the future of outdoor luxury – over drinks and light bites. 

Where: Harbour, 313 Space, Showroom #212 
When: Friday, 10/24 from 3PM – 6PM 

Century x Sunbrella Presentation: The Psychology of Interiors: How Design Shapes Mood and Productivity (Invite Only) 

This CEU will help participants gain knowledge and understanding of design choices that can contribute to positive, healthy environments, and how to select fabrics for optimal tactile experiences. This event is invitation only.  

Where: Century Furniture, 200 Steele - 213, Floor 2 
When: Friday, 10/24 from 4PM – 6PM 

Fairfield Chair x Sunbrella Panel: Pricing with Confidence: How Top Designers Charge What They're Worth 

Moderated by business strategist Erin Weir, this session features Christopher Todd, Isabel Ladd, and Tina Ramchandani in a candid conversation about building pricing systems that reflect the true value of design services. 

Where: Fairfield Chair, 200 N. Hamilton St. 
When: Saturday, 10/25 at 2PM 

Fairfield Chair x Sunbrella Panel: Mistakes We Made So You Don’t Have To: Candid Lessons from Leading Designers- Hosted in Partnership with Sunbrella  

Designers Amber Guyton, Jaque Bethke, and Theresa Dorlini share real lessons from their careers — offering practical advice to help fellow designers avoid common missteps and grow with confidence. 

Where: Fairfield Chair, 200 N. Hamilton St. 
When: Sunday, 10/26 at 11AM 

Cocktail Party with Fairfield and Sunbrella, Featuring Block Shop 

Cap off your weekend with drinks and conversation at a lively showroom celebration highlighting the power of partnership in design. 

Where: Fairfield Chair, 200 N. Hamilton St. 
When: Sunday, 10/26 from 4PM – 6PM 

Hooker Furnishings x Sunbrella Presentation: The Psychology of Interiors: How Design Shapes Mood and Productivity (Invite Only) 

A second opportunity to attend The Psychology of Interiors CEU with Hooker Furnishings and Sunbrella. 

Where: Hooker Furnishings, Showplace, Floor 3 
When: Monday, 10/27 from 2PM – 4PM 

For more information or to schedule a walkthrough of any Sunbrella space at High Point Market, please contact sunbrella@tcpr.com.