Daily News
From Home Furnishing Business
Rooms Today Opens First Ashley HomeStore in Curaçao
October 7,
2025 by Karen Parrish in Business Strategy, Industry 
Rooms Today B.V. (Rooms Today) proudly unveiled its first Ashley Furniture HomeStore showroom with a Grand Opening and Ribbon-Cutting ceremony. The 26,900sq. ft. facility, located at Veeris Block B-5, Willemstad, Curaçao, marks a significant addition to the local community. Distinguished guests from the Government of Curaçao joined Rooms Today employees in celebrating this milestone.
This location is Room Today's first Ashley Furniture HomeStore and is the first to open in the country of Curaçao. The Willemstad store will employ approximately 17 people. Ashley Furniture HomeStore, the largest furniture store brand in North America and one of the world’s best-selling home furnishing brands, proudly serves over 70 countries across the world.
“The outpouring of excitement and support we've received from the Curaçao community has been phenomenal,” stated Wissam Skaf Halabi, Director of Rooms Today B.V. “Our commitment goes beyond providing beautiful furniture; we're here to build lasting relationships, to earn your trust with every interaction, and to help make your house feel like home. We can't wait to embark on this journey, creating comfortable spaces where families will grow, laugh, and make memories for years to come.”
The new store showcases Ashley's innovative 7.0 store concept, a well-defined layout, organizing the space and providing clear style distinction for simplified shopping. Customers can explore complete styles & looks with detailed lighting, rugs, and wall art. Product offerings include bedroom, dining room, upholstery, leather, occasional tables, home office, youth bedroom, recliners, mattresses and accessories. Customers can also experience Ashley’s new bedding gallery featuring Ashley Sleep® and Nectar mattresses.
The store’s hours are Monday through Saturday 9:00 a.m. - 6:00 p.m. and closed on Sunday. Follow Ashley Furniture Curaçao on Facebook and Instagram to stay up to date with promotions and events.