HPMA Names Influencers for Instagram Take-Over at HPMKT

October 7, 2025  by Karen Parrish in Business Strategy, Designer Weekly, Industry   

The Instagram page will highlight diverse perspectives from the world’s largest home furnishings trade show, showcasing Fall Market exhibitor showroom visits, product reviews, educational programming and social events.

Two “takeovers” will occur each Market day, according to the following schedule:

Saturday, Oct. 25
Mark Schubert @M2_DesignLab
Denean Jackson @dnicoledesignstudio

Sunday, Oct. 26
Melissa Oholendt @oho_interiors
Britany Simon @britanysimon

Monday, Oct. 27
Rhonnika Clifton @rjcliftondesignllc
Karen Wolf @kandcoliving

Tuesday, Oct. 28
Danielle Chiprut @daniellerosedesignco
Paula Kennedy @paulakennedy.designer

Wednesday, Oct. 29
Tara Shaw @tarashawdesign
Devon Wegman @dgi_designbuild

Each interior design influencer will post their High Point Market activities using the hashtag #HPMKT on their assigned dates.

“The goal for our programming is to inform and inspire, and even to create a little FOMO around the excitement of being at High Point Market,” says Tammy Covington, HPMA president and CEO. “The HPMA-sponsored Instagram Takeover is a seamless way to follow what interior designers from different regions and backgrounds will discover as they make their way around 11 million square feet of showrooms.”

Influencers for the seasonal Market takeover are selected based on the quality and style of content posted on their individual social media channels. Managed by HPMA, the High Point Market Instagram page is the trade show’s official channel featuring year-round inspiration and news.