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From Home Furnishing Business
BEDGEAR Introduces “Night Ice King Performance Pillow”
September 29,
2025 by Karen Parrish in Business Strategy, Industry 
BEDGEAR, the brand that redefined the sleep industry by proving that Sleep Just Got Personal™ through truly personalized sleep solutions, announces the launch of its new Night Ice King Performance® Pillow. Building on the success of the award-winning Night Ice Performance® Pillow, BEDGEAR has now introduced a king-size version crafted for sleepers who run hot and demand the ultimate cooling comfort.
Following the launch of the Storm King Performance® Pillow, which set a new standard in the king pillow category in 2024, the Night Ice King answers increasing customer demand for a larger pillow without sacrificing comfort or functionality.
The Night Ice King Pillow is engineered to be both supportive and breathable for optimized sleep. Larger than a standard pillow, this pillow measures 34" x 20" and is available in four different heights—0.0, 1.0, 2.0, 3.0—to fit individual body types, sleep positions, and temperature preferences.
“At BEDGEAR, every product we create is driven by the idea that one size doesn’t fit all,” BEDGEAR’s founder/CEO Eugene Alletto said. “The Night Ice King isn’t just about offering a bigger pillow—it’s about delivering true personalization, with cooling technologies and size options that adapt to each sleeper’s body type, sleep position, and temperature preferences. That’s what makes this pillow a real sleep solution instead of just a bedroom accessory.”
Ideal for hot sleepers, the Night Ice King integrates three cooling technologies that work in harmony to prevent overheating:
- A Ver-Tex™ instant-cooling, removable, and machine-washable cover that disperses heat away from the head, neck, and shoulders.
- A React crown infused with cooling gel that enhances the cool-to-the-touch feel of the cover.
- A React ICE Active Core on the bottom that ensures consistent temperature regulation throughout the night.
To further optimize airflow and breathability, the pillow features BEDGEAR’s patented Air-X® mesh and ventilation, promoting continuous circulation for a deeper, more restorative sleep. The removable, washable cover also supports a healthier, fresher sleep environment.
“The Night Ice King represents the next step in redefining what a pillow should do,” Alletto added. “We don’t design products to follow trends—we listen to what our customers are asking for and build sleep solutions that meet real needs and transform how people sleep. With the Night Ice King, we’ve taken personalization, cooling, and comfort to a whole new level. This is sleep technology at its peak.”
The Night Ice King Performance® Pillow is available now at select retail partners and on BEDGEAR.com.