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From Home Furnishing Business
Ernesta Launches Latest Collection with Sensory Appeal
September 23,
2025 by Karen Parrish in Business Strategy, Industry 
Ernesta, the direct-to-consumer brand known for designer-quality, custom-sized rugs, announces the launch of its latest collection, highlighting cozy textures and refined neutrals. The new assortment, which features nine new styles, blends serene shades, tactile weaves, and elevated craftsmanship—offering a foundation of quiet luxury that transitions effortlessly through the seasons.
The new collection suits both contemporary and transitional spaces with timeless tones, textures, and natural fibers.
A study in softness and restraint, this new launch is the epitome of sensory appeal thanks to its natural fibers and versatility of earthy tones. All of the styles are hand-loomed in India using premium materials like 100% New Zealand wool to create rugs that add depth, warmth, and sophistication to any interior.
Highlights include:
- Brooks: Chunky bouclé-inspired texture, handspun for a plush, nubby surface that adds cozy dimension.
- Xander: Featuring plush, 100% wool pile interspersed with hand-loomed loops, Xander is the ultimate study in the art of contrast.
- Warren: Crafted using 100% wool yarn, Warren's richly variegated tone easily works within any design style.
From textural flatweaves to cushioned pile rugs, the collection spans a wide range of styles designed to suit both contemporary and traditional spaces. Each piece is thoughtfully constructed to enhance a room's aesthetic while delivering long-lasting comfort and durability—making them a natural choice for designers and homeowners alike.
"With this launch, we focused on creating rugs that feel as good as they look—versatile, elevated pieces designed to ground a space in comfort, beauty, and quality that lasts," says Rosa Glenn, Chief Merchandising Officer at Ernesta. "It's a collection that speaks to both quiet luxury and everyday living."
To shop the new collection or request samples, visit ernesta.com or your local Ernesta showroom.