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Ingka Group Announces Appointment of Chief Data & Analytics Officer of IKEA Retail
September 17,
2025 by Karen Parrish in Business Strategy, Industry 
Ingka Group announces the appointment of Burce Gültekin as Chief Data & Analytics Officer of IKEA Retail (Ingka Group), effective October 2025, succeeding Francesco Marzoni. Burce will take over his responsibilities, ensuring continuity while also bringing her own expertise and leadership approach to the role.
With two decades of professional experience, Burce has held several senior positions at leading international companies. She most recently served as Chief Information Officer and Chief Data & Analytics Officer at FrieslandCampina, one of the world’s largest dairy companies, where she drove data and technology strategies for growth and optimization. Prior to that, she was Head of Data & Analytics and Customer Experience Manager at financial services company NN, playing a pivotal role in shaping customer-centric strategies.
As she steps into this role, Burce will continue to serve as Chief Data & Analytics Officer at IKEA Retail (Ingka Group). This responsibility reflects the growing importance of data-driven decision-making across the company’s sustainability and business transformation agenda.
“By combining her expertise in analytics with the strategic scope of her new role, Burce will ensure that Ingka’s work on climate, circularity, and responsible growth is underpinned by actionable insights and innovation”, says Parag Parekh, Chief Digital Officer (CDO) of IKEA Retail (Ingka Group), adding “Burce is known for her strategic vision, customer-first mindset, and her ability to build trust across teams, qualities that will be central as she steps into this new leadership role”.
Burce lives in The Hague, the Netherlands, with her husband and two sons.