HPMA Encourages Early Registration to Receive HPMKT Passes by Mail

September 15, 2025  by Karen Parrish in Business Strategy, Industry   

“The best way to avoid standing in line is to register before Oct 10 and receive your High Point Market pass by mail,” says Tammy Covington, president and CEO of HPMA, which is the organizer of the biannual trade show.

“A Fall Market pass is your key to buildings and showrooms in the 13-block Market District, and to unlocking exclusive programming like this season’s Center Stage concerts with Jimmy Buffet’s iconic Coral Reefer Band and The Fray; our Keynote event with Architectural Digest editor-in-chief Amy Astley; and more networking and educational events that Market guests won’t want to miss.”

Market registration is offered at no charge to qualified U.S. and international buyers—including retailers, dealers and professional interior designers—as well as to press, exhibitor representatives and students. A registration fee applies to all other industry professionals. 

Guests who register early can additionally take advantage of the HPMA’s official Travel Concierge service, operated by Travel Quest, Inc., for assistance with accommodations, flights, and other travel arrangements.

“A little effort early in the planning cycle goes a long way towards optimizing the High Point Market experience for our attendees,” adds Covington. “We know this October in particular will be a critical one for our industry to come together on issues like tariffs and navigating the current economic climate with a sense of unity.”

Additional preparations are recommended before traveling, such as booking showroom appointments directly with exhibitors and populating a personalized MyMarket schedule using the official High Point Market App. Developed by HPMA, the user-friendly app is downloadable for both iOS and Android devices. The app is also accessible on desktop computers via the My Market sign in link on the website.

HPMA offers guided showroom tours. First-time buyers are encouraged to visit the High Point Market website to reserve a tour spot.

Online registration will remain open through 11:59 p.m. ET on Oct 22. After this date, attendees must register onsite, where onsite fees will apply. For support with registration, contact the HPMA office at (336) 869-1000 during business hours (ET), or email 

registration@highpointmarket.org.