Daily News
From Home Furnishing Business
Bed Bath & Beyond Completes Kirkland Asset Acquisition
September 15,
2025 by Karen Parrish in Business Strategy, Industry 
Bed Bath & Beyond, Inc., owner of Bed Bath & Beyond, Overstock, buybuy BABY, and a blockchain asset portfolio, announced the $10 million purchase of the Kirkland’s Home® trade name and related brand assets from The Brand House Collective, Inc.
The move accelerates the companies’ national store conversion strategy, converting Kirkland’s Home locations into Bed Bath & Beyond stores to drive a larger national footprint, greater operating efficiencies, and underscoring our conviction in the power of omni-channel.
The companies will expand Kirkland’s Home into the wholesale market, extending the brand’s nearly 60-year legacy in seasonal home décor and furnishings to independent retailers nationwide and creating a new, recurring revenue stream.
Bed Bath & Beyond, Inc. will continue to receive the same collaboration fee as in the existing arrangement, now broadened to include revenue from the wholesale channel.
“The excitement around the Bed Bath & Beyond brand has been undeniable with the first of many store conversions,” said Marcus Lemonis, Executive Chairman of Bed Bath & Beyond, Inc. “This early success reinforces our conviction in the strategy and our commitment to accelerate the rollout nationwide. Kirkland’s Home design and product development will expand through both Bed Bath & Beyond Home stores and the wholesale market, and I have full confidence in Amy Sullivan and her team to drive this growth.”