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From Home Furnishing Business
Pottery Barn Kids & Pottery Barn Teen Team Up with Formula 1 Motorsports
September 15,
2025 by Karen Parrish in Business Strategy, Industry 
Pottery Barn Kids and Pottery Barn Teen, portfolio brands of Williams-Sonoma, Inc., announced its debut collaboration with Formula 1®, the world’s most prestigious motorsport series. The new Formula 1® collections for Pottery Barn Kids and Pottery Barn Teen celebrate the thrill of race day with high-performance-inspired designs that bring speed, energy, and modern edge into kid and teen spaces.
The Formula 1® for Pottery Barn Kids and Formula 1® for Pottery Barn Teen collections capture the bold spirit of racing through a striking palette of racing red, jet black, crisp white, and sleek metallic accents. Iconic checkered patterns and car-inspired motifs channel the adrenaline of the track into everyday spaces. The collection features textured embroidery and detailed graphic prints crafted with quality.
“Formula 1® represents innovation, speed and excitement,” said Jennifer Kellor, president, Pottery Barn Kids and Pottery Barn Teen. “Our collaboration combines our commitment to sustainability and quality home furnishings with the energy of Formula 1® in a way that feels bold, elevated, and authentic.”
For Pottery Barn Kids, playful bedding, rugs, decor and accessories transform bedrooms and playrooms into imaginative, race-ready winning spaces. The Pottery Barn Teen collection features statement quilts stitched with racing-inspired details, modern lighting with tire and wheel motifs, and rugs that double as artful homages to the track.
Pottery Barn Kids F1 Collection highlights include:
— Race-Inspired Bedding & Pajamas – Featuring bold F1® graphics, checkered flag details, and cozy materials designed to race them into sweet dreams.
— Anywhere Chair®, Throw Sets & Plush – Perfect for little pit stops during play or storytime.
— Backpacks, Lunchboxes & Water Bottles – Functional and fun accessories built for school days or on-the-go adventures.
— Festive Holiday Gifts & Decor – From collectible ornaments to themed stockings, this line celebrates F1® fandom in style.
Pottery Barn Teen F1 Collection highlights include:
— F1® Bedding & Bean Bags – Designed to fuel race-day dreams and everyday lounging.
— Backpacks, Bags & Tech Accessories – Made for teens who live life in the fast lane.
— Holiday Gifts & Decor – High-octane gifts that celebrate grit, glory, and the thrill of race day.
“The Formula 1® for Pottery Barn Kids and Pottery Barn Teen collections will bring the thrill of racing into the rooms of young fans who share our passion for speed,” said Emily Prazer, chief commercial officer, Formula 1®. “This exciting collaboration is a great example of Formula 1 innovating and partnering with leading brands to identify new and creative ways to show up for our fans.”
For more information about the Formula 1® for Pottery Barn Kids and Formula 1® for Pottery Barn Teen collections, please visit www.potterybarnkids.com and www.potterybarnteen.com. Follow along on social @potterybarnkids, @potterybarnteen and @f1.
Formula 1® x Pottery Barn Kids (Photo: Pottery Barn Kids)