Vanguard Furniture Hosts Variety of Events at HPMKT

September 14, 2025  by Karen Parrish in Business Strategy, Industry   

With programming designed to benefit interior designers at every stage of their careers and industry professionals seeking expert advice, Vanguard is once again partnering with design leaders for signature programming. On Oct 25, Tracee Murphy, CEO and principal designer of Trade Mark Interiors and founder of The Designer Launch, will present an IDCEC approved CEU workshop,  “The Psychology of Selling Luxury.” On Oct 26, DesignDash co-founders Laura Umansky and Melissa Grove will host two educational events as  well as live podcasts at the Vanguard showroom. 

New this market, Vanguard is also hosting a Designer Sip ‘n Style social event Monday, Oct  26, at 6 pm, on the open-sky terrace of its showroom at 301 N. Hamilton Street.  

All events will be held on the fourth floor of Vanguard’s showroom at 301 N. Hamilton Street  and are open to all market attendees. RSVPs to the education events are highly encouraged by  email to events@vanguardfurniture.com. 

Saturday, Oct. 25 from 2 – 3 pm

Workshop, CEU credit 

The Psychology of Selling Luxury 

Presented by Tracee Murphy, acclaimed interior designer, speaker, and industry thought leader at the intersection of psychology and design, this dynamic IDCEC-approved CEU  workshop explores what motivates the affluent client and reveals the psychology and  strategies that turn high-value prospects into loyal relationships. Attendees will discover  what luxury truly means to today’s consumer, how to build trust and credibility, and the  proven keys to attracting and nurturing high-end clientele.

Murphy is the CEO and  Principal Designer of Trade Mark Interiors, founder of The Designer Launch educational  platform, and is widely known as the Design Biz Therapist—blending her expertise in  interior design with deep insights into human psychology. Her mission is to elevate the  conversation around emotional intelligence in design and help businesses grow through  the power of connection. Vanguard Furniture showroom, 301 N. Hamilton Street, fourth  floor. RSVP recommended: events@vanguardfurniture.com 

Sunday, Oct 26 from 10  – 11 am 

Workshop 

Your Pricing, Simplified: How to Bill with Confidence and Clarity 
From charging hourly to fixed fee and hybrid models, this workshop explores the most  effective billing methods for luxury interior designers. Led by Laura Umansky, founder of  award-winning Laura U Design Collective and co-founder of DesignDash, the session will  break down how to structure fees, estimate project costs, and communicate pricing with  confidence. Perfect for designers refining their process or considering a complete  overhaul, you’ll get the tools to develop a billing strategy that saves time, maximizes  revenue, and positions your firm for success in the luxury market. Vanguard Furniture  showroom, 301 N. Hamilton Street, fourth floor. RSVP recommended:  events@vanguardfurniture.com 

Sunday, Oct 26 from 2 – 3 pm 

Workshop, CEU credit 

The Luxury Playbook: 5 Marketing Moves that Win High-End Clients
Attendees will explore five key strategies for reaching and  retaining luxury residential design clients. Led by DesignDash co-founder Melissa Grove,  the workshop emphasizes authenticity, storytelling, exclusivity, and high-status  connections—showing how each plays a role in elevating brand perception and client  experience. From curating a brand that quietly signals luxury to delivering service that  feels as seamless as the Four Seasons, participants will leave with clear, actionable  insights for thriving in the luxury design market. Vanguard Furniture showroom, 301 N.  Hamilton Street, fourth floor. RSVP recommended: events@vanguardfurniture.com 

Monday, Oct 27 from 6 – 8 pm

Social 

Designer Sip ‘n Style 

Join us after hours for market’s most memorable gathering. Enjoy curated cocktails and  chef-prepared light bites on our luxe terrace for a bird’s eye view of High Point at night.  Don’t miss this must-attend social event crafted especially for furniture-fashion  connoisseurs. Vanguard Furniture showroom, 301 N. Hamilton Street.