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From Home Furnishing Business
Lovesac Teams Up with Actress Brittany Snow for Snugg Couch
September 10,
2025 by Karen Parrish in Business Strategy, Industry 
Award-winning actress Brittany Snow, star of LionsgateTV & Netflix's breakout series The Hunting Wives, fronts Lovesac's newest campaign for the launch of Snugg™. The Lovesac Company (Nasdaq: LOVE), the Designed For Life home furnishing and technology brand renowned for its innovation and for revolutionizing the industry with its category-shattering customizable, modular sectionals, tapped Snow to bring star power and modern style to the debut of Snugg, a groundbreaking couch line that delivers Lovesac's signature durability, washability, and customization, designed to fit every room and any style.
In the debut campaign, Snow showcases Snugg as more than just a couch — it's a design innovation built to last a lifetime. From premium custom comfort and adaptability to built-in storage that doubles as a secret hiding spot, the campaign brings to life Lovesac's ethos of Always Fits. Forever New. From first apartments to forever homes, Snugg is built to look and feel new year after year.
"I've always believed your home should feel like an extension of who you are — and that includes your couch," said Brittany Snow. "My Snugg is where I curl up, recharge, and yes — even hide when life gets too busy."
"Brittany captures exactly what we envisioned when creating Snugg," added Shawn Nelson, Lovesac Founder and CEO. "Snugg takes everything we've learned from our best-selling Sactionals and distills it into a sofa and couch line that's approachable, flexible, and true to Lovesac quality. It's a couch that evolves as life does — proof that you don't have to compromise between comfort, style, and longevity."
The Snugg Difference
— Adaptable: Smart-sized product family that fits through any door and is right sized for any room
— Customizable: Changeable Covers, arms, and mix-and-match layouts
— Durable & Washable: Premium fabrics built to last, with removable, machine-washable Covers
— Smart Storage: Hidden storage designed for essential stow ability (and the best secret hiding spot)
— Snugg Customizations:
- Sizes – Sofa, Loveseat and Chair
- Arm Styles – Swept, Tapered, and Square
- Tailored to Fit, Washable Covers
- Cushion Fill Options - Standard or Lovesoft
- Pricing
Chair – Starts at $1450
Loveseat – Starts at $2050
Sofa – Starts at $2550
Snugg marks the next chapter in Lovesac's journey, delivering adaptable design that evolves with life and fits seamlessly into every home. Snugg is available online at www.lovesac.com/snugg and in Lovesac showrooms nationwide beginning September 9, 2025.