Samsung Electronics Showcases “AI Home: Future Living, Now” at IFA

September 7, 2025  by Karen Parrish in Business Strategy, Industry   

“At Samsung, we’re not just imagining the future of AI; we’re building it into everyday life. Samsung’s AI Home moves beyond smart devices to homes that truly understand you, adapt to your needs, and care for what matters most,” said Cheolgi Kim (CK), executive vice president and head of digital appliances (DA) business. “This is the beginning of a new era - where technology supports your life in the background so that you can live it more fully.”

Samsung’s AI Home experience is designed to make everyday living more convenient, efficient, healthy, and safe.

Samsung research¹ reveals that 66% of consumers find the idea of an AI-enabled home appealing, with many envisioning streamlined daily tasks (44%) and greater control via phone or voice commands (45%). AI Home, with SmartThings automated routines, delivers on this vision – automating lighting, temperature, and even syncing blinds with the weather for effortless living².

The home is a sanctuary for 93% of people and a social hub for 80%. As families spend more time together, AI Home enhances shared moments with wellness checks, personalized sleep settings, and nutrition planning.

Energy efficiency is one of the main benefits consumers look for from AI. 66% believe an AI enabled home can help track costs and save money. With SmartThings Energy, AI Home can reduce washing machine energy use by up to 70%.

Security remains critical, with 40% expecting AI to improve home protection through timely alerts. Samsung Knox Vault safeguards sensitive data at the hardware level, while Knox Matrix extends protection across connected devices with ecosystem-wide security⁵.

Bespoke AI Enhances AI Capabilities
Samsung’s latest Bespoke AI appliances have taken AI features to a new level, offering a better living experience in both the kitchen and other spaces:

• Bespoke AI Jet Bot Steam Ultra: Upgraded with improved AI Object Recognition⁶, it can now detect liquids⁷, even transparent ones.
• Bespoke AI Washer: AI Wash+ enables a laundry experience that better fits your clothes. It clears the minimum threshold for a Grade A in energy efficiency testing by 65%⁸.
• Bespoke AI Dishwasher: AI Wash optimizes the cleaning cycle based on how dirty the dishes are⁹, and Auto Open Door allows steam to escape, accelerating the drying process.
• Extractor Induction Hob: Integrating the extractor into the hob maximizes kitchen space.

Vision AI Expands to Larger Displays
Samsung's Vision AI Companion is designed to feel more like a trusted companion – someone you can engage with naturally, and that responds in a human-like way – redefining home entertainment. Pursuing an open platform approach, Samsung is strengthening its partnerships with global AI technology leaders, including Google, Microsoft and Perplexity.

Other highlights included:

• Micro RGB: A 115” display delivering cinema-quality visuals at home with perfect color, bringing every scene to life with stunning depth and vibrancy.
• The Movingstyle: A portable touchscreen TV with built-in battery and adaptive AI – perfect for any room or on the go.
• Samsung Sound Tower: Powerful, portable sound with an 18-hour battery¹⁰. You can strengthen the party mood with customizable lighting and sound effects via the dedicated app.

Galaxy AI Expands with New Devices
Starting with the Galaxy S24 series and a commitment to democratize Galaxy AI to over 200 million devices in 2024, Samsung Galaxy has defined a new era of mobile AI innovation.

Now, the latest Galaxy AI experience comes to new products, designed to ensure a seamless mobile experience on a wider range of devices with multimodal capabilities.

By the end of 2025, Samsung aims to bring the Galaxy AI experience to over 400 million devices worldwide.

Experience Future Living, Now at IFA 2025
The Samsung exhibition at IFA will be open from September 5 – 9 at the CityCube, Berlin.

Samsung Electronics is also showcasing a large-scale media art installation created in collaboration with world-renowned digital artist Maotik on a massive 50-meter-wide digital façade at the entrance of the exhibition hall.

The video themed around “wind,” features dynamic waves formed by the organic movement of data, symbolizing how Samsung’s AI technology contributes to enhancing everyday life for its customers.

For more information on the products mentioned within this release, please visit the Samsung Newsroom.