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From Home Furnishing Business
IKEA U.S. Launches Campaign in Celebration of 40th Anniversary
September 4,
2025 by Karen Parrish in Business Strategy, Industry 
IKEA U.S. launches customer appreciation campaign in celebration of its 40th anniversary. Now through June 29, customers can take advantage of exclusive product offers, gift card giveaways, limited-edition IKEA apparel, and special in-store events.
“Since opening our first U.S. store in 1985, we’ve grown and adapted to meet the evolving needs of our customers,” said Jordi Esquinas Gimenez, chief commercial officer, IKEA U.S. “What remains constant is our commitment to making well-designed, high-quality home furnishings affordable and accessible. This campaign is our way of celebrating our customers—thanking them for 40 years of trust and looking ahead to what we can build together in the future.”
Key Highlights of the 40-Week Celebration:
40 Weeks of Deals
From September 24, 2025 through June 29, 2026, customers can access new weekly promotions across IKEA’s product range, available in-store and online at IKEA.us.
Daily Gift Card Sweepstakes
From September 3 to September 23, IKEA Family and IKEA Business Network members can enter to win IKEA gift cards valued up to $500. Drawings will be held three times daily at each store.
Restaurant Offers
Enjoy 40% off meatball entrées and HUVUDROLL (M)eatballs from September 3–23. Then, from September 24–October 28, a throwback 1985 (M)eatball plate will be available for just $2.99.
NYTILLVERKAD Donation Campaign
Between September 3 and September 27, IKEA will donate 40% of sales from the NYTILLVERKAD collection to Family Promise, Inc., supporting families facing homelessness.
AURTIENDE Collection Launch
A limited-edition, in-store-only collection of apparel and accessories designed for IKEA fans will be available during the celebration.
In-Store 40thAnniversary Event – September 27
Customers are invited to join IKEA stores nationwide for a special day of food tastings, workshops, product demos, and a complimentary breakfast plate for IKEA Family members.
For more details, visit IKEA U.S. 40th Anniversary - IKEA US or your local IKEA store page.