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Digital Commerce Business Forter Makes Forbes 2025 Cloud 100

September 4, 2025  by Karen Parrish in Business Strategy, Industry   

In 2024, Forter drove more than $9 billion of incremental revenue for its customers and reduced cost by over $1 billion. While maintaining its 99% customer retention rate, the company also expanded its customer base to include top global brands such as Wayfair, SeatGeek and Skims. Forter's cutting-edge technology, built on artificial intelligence (AI), has enhanced the customer experience for over 1.8 billion consumers worldwide, leading to a market-leading net promoter score (NPS) of more than 75 across its enterprise customers. With over $2 trillion in transactions processed to date, Forter's AI-powered platform drives smarter and more accurate decisions, creating a ripple effect for the entire commerce ecosystem of businesses, consumers, banks and card networks.

AI agents are increasingly behaving online on behalf of consumers, from research to discovery to transacting. Agentic commerce offers a massive bottom-line opportunity for organizations today, and Forter is at the forefront of enabling businesses to capitalize on this by solving for the inherent risks it brings. Forter is heavily investing in this space, having introduced identity monitoring for agentic commerce to help ecommerce organizations scale with agents while distinguishing between human and agent behavior. The company also introduced its Trusted Agentic Commerce Protocol - an open standard for authenticating AI agents in digital commerce - to help usher in the next frontier of agentic commerce. This solution is designed to solve the data and trust challenges that currently prevent businesses from fully embracing the potential of AI agents. This year, Forter also announced the appointment of several key executives to drive market leadership and innovation.

"Being named to the Forbes Cloud 100 for the fifth year in a row is not only an honor, but a testament to the continuous innovation we deliver to businesses year after year," said Michael Reitblat, CEO and co-founder, Forter. "As the only fraud prevention and payments optimization solution on the list, we're particularly proud of this achievement amid a slower IPO market, making the competition even greater among private companies vying for placement on this list. Our customers view us as a true economic lever, and with AI holding the key to unlocking a myriad of new revenue streams, our investments will continue to shape the future of digital commerce worldwide."

For the tenth consecutive year, the Cloud 100 reviews submissions from hundreds of cloud startups and private companies each year. The Cloud 100 evaluation process involved ranking companies across four factors: market leadership (35%), estimated valuation (30%), operating metrics (20%), and people & culture (15%). For market leadership, the Cloud 100 enlists the help of a judging panel of public cloud company CEOs who assist in evaluating and ranking their private company peers.

"For the last decade, the Forbes Cloud 100 list has recognized the most innovative private cloud companies in the world, and this year's standouts are among the most impressive we've ever seen," said Richard Nieva, the Forbes editor of the Cloud 100. "Our honorees highlight the massive sea change that AI has brought to the enterprise, with sky-high growth and valuations."

"As we mark the 10th year of the Cloud 100 with our 2025 rankings, we celebrate a highly competitive cohort of companies that, for the first time, collectively exceed $1 trillion in value," said Elliott Robinson, partner at Bessemer Venture Partners. "The cloud is in a period of rapid, AI-driven transformation, with this year's cohort demonstrating how AI is fundamentally reshaping how the best cloud companies grow, scale, and compete."

The Forbes 2025 Cloud 100 and 20 Rising Stars lists are published online at www.forbes.com/cloud100. Highlights of the list appear in the August/September 2025 issue of Forbes magazine.