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From Home Furnishing Business
Bed Bath & Beyond Commemorate New Name & Ticker Symbol at NYSE
September 2,
2025 by Karen Parrish in Business Strategy, Industry 
Bed Bath & Beyond, Inc. (NYSE:BBBY) proudly rang the Opening Bell at the New York Stock Exchange today, commemorating its new corporate name and ticker symbol, which officially took effect August 29, 2025.
“Today’s bell ringing marks more than a name change, it marks a new chapter of growth,” said Marcus Lemonis, Executive Chairman and Principal Executive Officer. “Bed Bath & Beyond is now positioned as a modern, omnichannel retailer with a portfolio that includes Bed Bath & Beyond, Overstock, and buybuy BABY. Our focus is clear: to deliver a seamless shopping experience that combines the strength of our online platforms with the excitement of new store openings nationwide over the next 24 months.”
Lemonis added, “This evolution is built on a strong balance sheet designed for growth, with asset performance and profitability serving as the cornerstone of our strategy. By pairing financial strength with an iconic family of brands, we are creating a sustainable business for employees, customers, and shareholders alike.”