Daily News
From Home Furnishing Business
Ashley Unveils New Showroom in Watertown, NY with Grand Opening
August 27,
2025 by Karen Parrish in Business Strategy, Industry 
On Aug 16, Masseys Furniture Barn proudly unveiled its newest Ashley showroom with a Grand Opening and Ribbon-Cutting ceremony. The 27,000 sq. ft. facility, located at 21182 Salmon Run Mall Loop W, Watertown, NY, marks a significant addition to the local community.
This is the first Ashley retail store to open for Masseys Furniture Barn and is the 34th Ashley store in the state of New York. The Watertown store will employ approximately 15 people.
“The outpour of excitement and support we've received from the Northern New York Community has been phenomenal,” stated Shawn Massey, President, Masseys Furniture Barn. “Our commitment goes beyond providing beautiful furniture; we're here to build lasting relationships, to earn your trust with every interaction, and to help make your house feel like home. We can't wait to embark on this journey with you, creating comfortable spaces where families will grow, laugh, and make memories for years to come.”
The new store showcases Ashley's innovative 7.0 store concept, featuring a simplified, bright and open floor plan to enhance the shopping experience. Customers can explore complete lifestyle vignettes with detailed lighting, rugs, and wall art. Product offerings include bedroom, dining room, upholstery, leather, occasional tables, home office, youth bedroom, recliners, mattresses and accessories. Customers can also experience Ashley’s new mattress gallery featuring Ashley Sleep®, Nectar, and Tempur-Pedic® mattresses.
The new store’s hours are Monday through Saturday 10:00 a.m. - 7:00 p.m. and Sunday 11:00 a.m. - 5:00 p.m. Follow Ashley Watertown on Facebook to stay up to date with promotions and events.