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Saatva Announces Olympic Gold Medalist as Brand Ambassador
August 25,
2025 by Karen Parrish in Business Strategy, Industry 
Saatva, the Smarter Luxury Sleep Company, announces its first brand ambassador: Olympic gold medalist and world champion cross-country skier Jessie Diggins, who will also serve as the first member of Team Saatva. Renowned for her grit, dedication, and advocacy for mental health, Diggins embodies the qualities Saatva values most: relentless drive, resilience under pressure, and a pioneering spirit. These characteristics mirror Saatva’s commitment to continuous innovation, quality craftsmanship, and helping people perform at their best—whether in sport or everyday life.
Jessie Diggins’ trailblazing achievements in cross-country skiing, including becoming the first American to win Olympic gold in the sport, reflect the same ambition and barrier-breaking mindset that Saatva champions as a disruptor in the luxury sleep industry. Her understanding that peak performance depends on restorative sleep makes her a natural ambassador for the brand’s mission: promoting healthy, rejuvenating rest for athletes and everyday sleepers alike. Moreover, Diggins’ story inspires not only elite competitors but anyone striving to reach their potential, reinforcing Saatva’s message that great sleep builds great strength.
This announcement builds on Saatva’s role as the Official Mattress and Restorative Sleep Provider of Team USA and the LA28 Olympic and Paralympic Games, with its Team USA partnership beginning at the Milano Cortina 2026 Winter Games. In her new role, Diggins will help spotlight the vital connection between sleep and peak performance, offering a unique perspective on how restorative rest supports athletes at the highest level.
“As an athlete, sleep is one of the most important parts of my recovery routine,” said Jessie Diggins. “It helps me reset physically and mentally so I can train harder, race stronger, and be present for the people and causes I care about. I’m proud to partner with Saatva because they share my belief that rest is not a luxury—it’s a necessity for wellness and performance.”
To celebrate the announcement, Diggins will share a special welcome message at the grand opening of Saatva’s Edina Viewing Room in her home state of Minnesota, underscoring her connection to the brand and the essential role of restorative sleep in her training.
As part of her partnership with Saatva, Jessie Diggins has curated a special gift guide featuring her favorite picks for restorative rest and everyday luxury. Explore her full selection here to discover the items she uses to unwind, recharge, and sleep like a champion.
Jessie Diggins also shares her insights on the importance of sleep and recovery in a featured post on Saatva’s Sleep Enlightened blog, where she offers her top sleep tips for staying balanced and well-rested.
For the Olympic partnership, Saatva will provide luxury top-of-bed products to Team USA athletes at the Milano Cortina 2026 Winter Games. For the LA28 Olympic and Paralympic Games, Saatva will outfit the entire athlete village with its award-winning mattresses and bedding, helping athletes from around the world sleep better, recover faster, and perform at their best.
“At Saatva, we know sleep unlocks a superpower in all of us,” said Ron Rudzin, Founder and CEO of Saatva. “Jessie Diggins is the perfect embodiment of that power, showing the world what’s possible when you combine talent, grit, and recovery. We’re honored to support her and Team USA on the road to Milano Cortina 2026 and LA28.”
This partnership extends Saatva’s broader mission to elevate the importance of sleep as a foundation for wellness, excellence, and resilience. In collaboration with United States Olympic and Paralympic Properties (USOPP), Team USA, and NBCUniversal, Saatva will bring this message to millions through campaign integrations, expert content, and athlete-driven storytelling leading up to both Games.
From handcrafted comfort to global competition, Saatva and Jessie Diggins are united by a shared belief: true strength starts with deep, restorative sleep.