Daily News
From Home Furnishing Business
Quad/Graphics, Inc. Announces Partnership with Scandinavian Designs
August 21,
2025 by Karen Parrish in Business Strategy, Industry 
Quad/Graphics, Inc. (NYSE: QUAD), a marketing experience company that solves complex marketing challenges for its clients, announced it has been selected as agency of record (AOR) by Scandinavian Designs, a nationwide retailer of modern home furnishings. This strategic collaboration reflects Scandinavian Designs' decision to consolidate its creative and media strategy, planning and execution under one agency, choosing Quad for its integrated marketing solutions, commitment to data transparency and proven success among retail brands.
Quad will work with Scandinavian Designs to help the brand grow its e-commerce footprint, bring the furniture shopping experience to the home through a revival of its catalog and help build its brand equity across the United States. With store locations in more than 50 U.S. markets, Scandinavian Designs is tapping Quad to streamline its brand experience through an integrated purchasing journey that makes direct connections with consumers at home, online or in a physical store.
"This AOR partnership is a testament to the impact of Quad's fully integrated marketing approach," said Mark Gehler, Chief Administrative Officer at Scandinavian Designs. "We're excited to work with a partner who can help us modernize the furniture shopping experience and make Scandinavian Designs a household name through bold, customer-focused marketing."
The work from Quad will feature Betty, Quad's creative agency, and Rise, Quad's media agency, for strategic creative direction and content production, plus omnichannel, integrated media management and advanced analytics services, respectively.
Additionally, Quad will print Scandinavian Designs' catalog – bringing this previously- discontinued mail piece back into the brand's marketing arsenal and helping Americans reimagine how they shop for furniture. Using the precision of its proprietary data stack, Quad will pinpoint Scandinavian Designs' ideal markets across the country and allow the brand to reach interested new consumers, helping drive measurable brand and business impact for the brand.
"This is an exciting moment of transformation for Scandinavian Designs," said Kevin Bridgewater, Senior Vice President of Strategic Retail Solutions at Quad. "They're scaling quickly, creating true omnichannel purchase journeys through their in-store, at-home and e-commerce efforts, and testing new markets to expand their national reach. Our integrated service offering is purpose-built for this exact kind of brand growth, and as a company we have a deep history of innovating for our clients. We can't wait to bring their vision to life."
The approach resonates. According to recent research from The Harris Poll and Quad, consumers are actively seeking ways to experience and enjoy brands with a better blend of online and physical touchpoints: 78% of Gen Z and Millennials appreciate brands that add digital touchpoints to enhance physical shopping rather than replace it, and 65% of shoppers across generations look forward to receiving catalogs from brands.