Daily News
From Home Furnishing Business
Beyond, Inc. Announces Corporate Name Change
August 19,
2025 by Karen Parrish in Business Strategy, Industry 
Beyond, Inc., owner of Bed Bath & Beyond, Overstock, buybuy BABY, and a blockchain asset portfolio, announced that it will change its corporate name to Bed Bath & Beyond, Inc. and its common stock will begin trading under the ticker symbol BBBY on the New York Stock Exchange effective Aug 29.
“Our name change is highlighting one of the most valuable pieces of intellectual property that investors and consumers know today and does not change our intense focus on growing revenue, achieving profitability in the near term, and monetizing valuable blockchain assets,” said Marcus Lemonis, Executive Chairman and Principal Executive Officer. “We remain laser focused on growing the Bed Bath & Beyond brand, building Overstock.com back to a billion-dollar nameplate and unlocking value within our blockchain assets particularly tZERO and GrainChain.”
“Accelerating growth and profitability for the Bed Bath & Beyond brand requires capital allocation discipline, increased use of data science, improvements in our asset light BedBathandBeyond.com platform, and the return of some of America’s most trusted consumer brands to its Omnichannel offering,” said Lemonis. The Bed Bath & Beyond comeback is underway with its first store conversion in Nashville, Tennessee which has experienced significant traffic and revenue alongside nationwide media coverage with a de minimis capital investment. Over the next 24 months, the companies plan to convert additional Kirkland’s locations into small to midsize format Bed Bath & Beyond and buybuy BABY stores, and will continue to accept the legendary Bed Bath & Beyond coupon, no matter how old, both online and in-store.
The renewed brand combines its billion-dollar BedBathandBeyond.com platform with localized, capital-efficient stores offering curated assortments in small to midsize locations, providing an improved customer experience with great products available at the right time, place, and price points by triangulating modern technology and transaction trends with enterprise consumer data.
Beyond, Inc. will continue to trade with ticker symbol BYON until the close of market on Thursday, August 28, 2025. Bed Bath & Beyond, Inc. will begin trading with ticker symbol BBBY when markets open on Friday, August 29, 2025. No action is required by existing shareholders with respect to the name and ticker symbol change. The Company’s common stock will continue to be listed on the NYSE and the CUSIP will remain unchanged.